Steve Hartert

And when you have a freemium model like what we have, uh, but I say our user base, our paid user basis is beyond that.

Really, we're comparing ourselves to other SaaS companies.

When we did some research and you look at what other SaaS companies are that offer the same kind of freemium model that we do, that's really where we fall into place.

And we went, oh, that's great.

We're above where that industry average would be at.

Yeah, I would say that's pretty much in the ballpark.

Yeah, we do.

I mean, we use multiple different channels to get our customer base growing.

I mean, what we have found works very well for us, again, is the keyword.

Our SEO works quite well.

We have a tremendous growth in our organic search, and that's really where people find us.

And we've been very, very deliberate in how we structure that.

So what we found is by addressing specific challenges that companies face and using that as our foundation on the SEO,

that's where we're finding the growth is coming from because people have a particular problem that they're trying to solve and they pop it up and we show up as that solution and then they sign up and we're off and running at that point.

We constantly look at, I mean, there's a lot of different ways we do it.

One is we talk to our customers all the time.

So we're constantly serving them to find out what they liked about us, how they find us, what were they trying to solve or what problem they were trying to solve.

And then we also just look at general search terms where you will go in there and just do search terms on our own to see what pops up.

So we might do something else to say, I need

a contact form or I need an online contact form.