Steve Hartert

That's users.

The revenue churn is almost insignificant, to be honest with you.

Right, exactly.

So we're looking at, I mean, when we're looking at what the causes of our churn are,

We've been able to identify some very specific causes of what's driving our churn rate.

We've got a plan in place that we're going to start putting out in the next probably two months that we think is really going to significantly drive that down.

The plan really is to head off the problems before they pop up.

We have found what's really probably the biggest driver for us is when people have their credit cards expire, right?

When people just forget to do payment.

And we've identified that and went, wait a second, these people are just forgetting to update their payment.

And so that's causing them to fall out.

And by identifying that group earlier on, we're able to sit there.

We did a test on that and we found, yes, when we alert them and say, did you know your payment's going to expire?

Now we're finding that those people go, oh, I wasn't aware of that.

And then they go ahead and then they update their payments and they stay on as a paying customer so that that churn element does not happen.

Right, right.

And again, that's what we identified as probably our biggest piece of churn.

And by looking at that going, well, we know because when somebody signs up, we understand what their payment process is because when they sign up, we get their expiration dates on their credit cards.

And so what we've done is we've just flagged it to say, okay, now starting at, you know, if somebody's going to expire, say January 1, 2018, we're recording this here on December 1st, we would start sending those people out notices now to say, you need to update your payment.

Right.