Steve Hartert

I think for us, it's engagement.

It's to actually, they'll sign up for the product.

We want them to actually start using the product

More than just I want to create a basic form.

And so we have found that the more engagement we can get with a user to say, hey, did you know?

Yes, most of them will come in and want to create a simple contact form.

But when we when we show them how to create, say, an online payment form or how to create an online survey or how to make a more extensive kind of form that uses things like conditional logic.

When they start to see the sophistication that the product actually has, that's when the stickiness factor suddenly comes into play.

And that's when those customers will be much more of a long-term customer than a short-term customer.

yeah we've i mean our our metrics team is incredible and they do fantastic work and we've actually been able to look at so many of our new users to see what that usage pattern is when they come on board and so we identified if somebody came in and just created a simple form kind of like create it and then walked away we found that the engagement fell off immediately but we found that by going in there and continually to educate those users in that first 10 days of them as a new user that basically did you know you could do

this did you know you could do that with a jot form here's how you do it we found that by showing them a path of how to do it

significantly improve the engagement and those customers then create more forms.

And then we start to become a much bigger piece of their daily workflow as a company.

No, I've actually seen an increase in conversions, which is great.

That's exactly what we wanted to see.

I mean, if you look back again over the history of the company, the conversion rate stayed at a very specific level.

But in the last 12 months, that conversion level has started to climb.

And so for us, it's a matter, we know that the more customers we can get in now, the percentage that we're going to convert over is growing.

In that general range.

Um, probably my first famous business or my favorite business book is going to be the Steve Jobs bio by Walter Isaacson.