Steve Henry

It's kind of the breadth of the industry. I think there's a lot of technologies, frankly, that really get me excited. I think at the end of the day, though, what's going to be most impactful will be what can help us manage the labor problem that we're having or what's going to unlock additional revenue for the crops that we have.

Do you have an autonomy right now?

Do you have an autonomy right now?

Do you have an autonomy right now?

So we've just beta test versions of different things, whether it be the John Deere or some of the other equipment folks that we're using.

So we've just beta test versions of different things, whether it be the John Deere or some of the other equipment folks that we're using.

So we've just beta test versions of different things, whether it be the John Deere or some of the other equipment folks that we're using.

Yeah, I think the first and foremost starts with, are you talking to the right person? I mean, are you talking to the decision maker? You know, I went, I went to school with a lot of guys that sell a lot of stuff now. And for the first five years back farming, I wasn't the decision maker ultimately, right? And so, you know, it's kind of flipped now.

Yeah, I think the first and foremost starts with, are you talking to the right person? I mean, are you talking to the decision maker? You know, I went, I went to school with a lot of guys that sell a lot of stuff now. And for the first five years back farming, I wasn't the decision maker ultimately, right? And so, you know, it's kind of flipped now.

Yeah, I think the first and foremost starts with, are you talking to the right person? I mean, are you talking to the decision maker? You know, I went, I went to school with a lot of guys that sell a lot of stuff now. And for the first five years back farming, I wasn't the decision maker ultimately, right? And so, you know, it's kind of flipped now.

We have non-family members running every aspect of our business. So all of our managers at every location is a non-family member. And so are you going to have the most success telling me how great your new DeKalb number is? Like, well, that's awesome, you know, but talk to Wes. And so just identifying the right person to start building that relationship with is a big component of it.

We have non-family members running every aspect of our business. So all of our managers at every location is a non-family member. And so are you going to have the most success telling me how great your new DeKalb number is? Like, well, that's awesome, you know, but talk to Wes. And so just identifying the right person to start building that relationship with is a big component of it.

We have non-family members running every aspect of our business. So all of our managers at every location is a non-family member. And so are you going to have the most success telling me how great your new DeKalb number is? Like, well, that's awesome, you know, but talk to Wes. And so just identifying the right person to start building that relationship with is a big component of it.

You can obviously utilize, you know, key stakeholders to drive influence on that. But I know for a fact that, you know, for a period of time when my brother was the purchaser for us. He didn't really care for me being treated as Steve Henry's son. I'm managing the $5 million budget for our farm this year. And so give me the respect that I deserve there.

You can obviously utilize, you know, key stakeholders to drive influence on that. But I know for a fact that, you know, for a period of time when my brother was the purchaser for us. He didn't really care for me being treated as Steve Henry's son. I'm managing the $5 million budget for our farm this year. And so give me the respect that I deserve there.

You can obviously utilize, you know, key stakeholders to drive influence on that. But I know for a fact that, you know, for a period of time when my brother was the purchaser for us. He didn't really care for me being treated as Steve Henry's son. I'm managing the $5 million budget for our farm this year. And so give me the respect that I deserve there.

And so I think that's the biggest thing is, again, just identifying that you're actually making the right finding the right door into what you're trying to get done.

And so I think that's the biggest thing is, again, just identifying that you're actually making the right finding the right door into what you're trying to get done.

And so I think that's the biggest thing is, again, just identifying that you're actually making the right finding the right door into what you're trying to get done.

I was going to echo what Brad said about definitely finding the early adopters, which we are on our farm. We do highly value the technology. We highly value being able to see it before it comes out because we like to give that feedback. Like, hey, we like this. We don't like this. So having that relationship. Ag is a relationship business. Hardly ever is it someone that