Steve Henry

I was going to echo what Brad said about definitely finding the early adopters, which we are on our farm. We do highly value the technology. We highly value being able to see it before it comes out because we like to give that feedback. Like, hey, we like this. We don't like this. So having that relationship. Ag is a relationship business. Hardly ever is it someone that

I was going to echo what Brad said about definitely finding the early adopters, which we are on our farm. We do highly value the technology. We highly value being able to see it before it comes out because we like to give that feedback. Like, hey, we like this. We don't like this. So having that relationship. Ag is a relationship business. Hardly ever is it someone that

I don't know that comes and asks me to do something. It's usually someone that already has a relationship. So I would say establish that relationship with them would be the best. And that's how I work. Maybe some people, other people would work differently.

I don't know that comes and asks me to do something. It's usually someone that already has a relationship. So I would say establish that relationship with them would be the best. And that's how I work. Maybe some people, other people would work differently.

I don't know that comes and asks me to do something. It's usually someone that already has a relationship. So I would say establish that relationship with them would be the best. And that's how I work. Maybe some people, other people would work differently.

Correct. Yeah, I would say that's true. And on the social media side, there's probably different people for different products, right? This person might promote a GPS technology, and this person might promote lowering your CI technology a lot better. So you've got to know your avenues there. Do your research, and talk to someone that's on it. If you're not an expert in that game... Talk to Tanner.

Correct. Yeah, I would say that's true. And on the social media side, there's probably different people for different products, right? This person might promote a GPS technology, and this person might promote lowering your CI technology a lot better. So you've got to know your avenues there. Do your research, and talk to someone that's on it. If you're not an expert in that game... Talk to Tanner.

Correct. Yeah, I would say that's true. And on the social media side, there's probably different people for different products, right? This person might promote a GPS technology, and this person might promote lowering your CI technology a lot better. So you've got to know your avenues there. Do your research, and talk to someone that's on it. If you're not an expert in that game... Talk to Tanner.

He knows. Talk to Rachel. She knows.

He knows. Talk to Rachel. She knows.

He knows. Talk to Rachel. She knows.

if you have solutions that can help us continue to find ways to better improve what we do and connect with the consumer or whatever the revenue, the premium that we're trying to collect. And so to me, I think that's where we focus so much on trying to find ways to reduce costs, which is great. That's part of things we can actually control.

if you have solutions that can help us continue to find ways to better improve what we do and connect with the consumer or whatever the revenue, the premium that we're trying to collect. And so to me, I think that's where we focus so much on trying to find ways to reduce costs, which is great. That's part of things we can actually control.

if you have solutions that can help us continue to find ways to better improve what we do and connect with the consumer or whatever the revenue, the premium that we're trying to collect. And so to me, I think that's where we focus so much on trying to find ways to reduce costs, which is great. That's part of things we can actually control.

But ultimately, there still seems to be this disconnect between what we produce and what we do versus what the consumer or the end user ultimately thinks.

But ultimately, there still seems to be this disconnect between what we produce and what we do versus what the consumer or the end user ultimately thinks.

But ultimately, there still seems to be this disconnect between what we produce and what we do versus what the consumer or the end user ultimately thinks.

And so if you can deliver solutions that help, again, create alignment through the process, I think that's why you're seeing the farming community rally around, whether it be carbon intensity scores or certain practices and products that help us reduce reliance upon

And so if you can deliver solutions that help, again, create alignment through the process, I think that's why you're seeing the farming community rally around, whether it be carbon intensity scores or certain practices and products that help us reduce reliance upon

And so if you can deliver solutions that help, again, create alignment through the process, I think that's why you're seeing the farming community rally around, whether it be carbon intensity scores or certain practices and products that help us reduce reliance upon