Steve Henry

synthetics that are out there it's again it's because it's a story that helps our bottom line it helps mother nature and it makes the consumer feel good and and so that again is an area of where it's it's maybe a different answer to your question tanner but philosophically we're trying to really focus our operation is if we can simplify things on the farm. And so that's first and foremost.

synthetics that are out there it's again it's because it's a story that helps our bottom line it helps mother nature and it makes the consumer feel good and and so that again is an area of where it's it's maybe a different answer to your question tanner but philosophically we're trying to really focus our operation is if we can simplify things on the farm. And so that's first and foremost.

synthetics that are out there it's again it's because it's a story that helps our bottom line it helps mother nature and it makes the consumer feel good and and so that again is an area of where it's it's maybe a different answer to your question tanner but philosophically we're trying to really focus our operation is if we can simplify things on the farm. And so that's first and foremost.

And so if you can bring us a solution that allows us to simplify and optimize and then be aligned, ultimately those are kind of the buckets that we've really tried to focus on.

And so if you can bring us a solution that allows us to simplify and optimize and then be aligned, ultimately those are kind of the buckets that we've really tried to focus on.

And so if you can bring us a solution that allows us to simplify and optimize and then be aligned, ultimately those are kind of the buckets that we've really tried to focus on.

I think there's a lot of great technology, but there's a lot that gets really into the weeds as far as user experience. It's hard to run

I think there's a lot of great technology, but there's a lot that gets really into the weeds as far as user experience. It's hard to run

I think there's a lot of great technology, but there's a lot that gets really into the weeds as far as user experience. It's hard to run

lot of new stuff because it hasn't been polished it might be new but I think a lot of people need to look at like what John Deere has done to their whole John Deere ops system they've made everything interconnected you don't you can even connect to your different color tractors and know exactly between different operators you can know this operator seems to use two more gallons of fuel per hour why you know what's going on and maybe that's a coaching opportunity so I just think that user experience and ease

lot of new stuff because it hasn't been polished it might be new but I think a lot of people need to look at like what John Deere has done to their whole John Deere ops system they've made everything interconnected you don't you can even connect to your different color tractors and know exactly between different operators you can know this operator seems to use two more gallons of fuel per hour why you know what's going on and maybe that's a coaching opportunity so I just think that user experience and ease

lot of new stuff because it hasn't been polished it might be new but I think a lot of people need to look at like what John Deere has done to their whole John Deere ops system they've made everything interconnected you don't you can even connect to your different color tractors and know exactly between different operators you can know this operator seems to use two more gallons of fuel per hour why you know what's going on and maybe that's a coaching opportunity so I just think that user experience and ease

It's got to be there because this stuff's expensive. And if we get too much, I mean, we're not going to be making money. We're here to farm for profit, right? So make sure it's worth it and make sure it's easy to use.

It's got to be there because this stuff's expensive. And if we get too much, I mean, we're not going to be making money. We're here to farm for profit, right? So make sure it's worth it and make sure it's easy to use.

It's got to be there because this stuff's expensive. And if we get too much, I mean, we're not going to be making money. We're here to farm for profit, right? So make sure it's worth it and make sure it's easy to use.

Going back to what I said earlier, part of what our goal the last several years has been to simplify things. So we kicked everybody off the farm that didn't integrate in with John Deere MyOps. It's a harsh reality that exists, and I don't need to put John Deere and Lena Kahn's site. Sorry, Adam.

Going back to what I said earlier, part of what our goal the last several years has been to simplify things. So we kicked everybody off the farm that didn't integrate in with John Deere MyOps. It's a harsh reality that exists, and I don't need to put John Deere and Lena Kahn's site. Sorry, Adam.

Going back to what I said earlier, part of what our goal the last several years has been to simplify things. So we kicked everybody off the farm that didn't integrate in with John Deere MyOps. It's a harsh reality that exists, and I don't need to put John Deere and Lena Kahn's site. Sorry, Adam.

But the element for what we're trying to do is the people that are available to run the equipment and the operators that we have in there, we're asking them to do a lot. We're entrusting them with a lot of dollars. And so the less distractions and the less processes that they have to do in the cab in the field matters to us. And so we've tried to simplify their life.

But the element for what we're trying to do is the people that are available to run the equipment and the operators that we have in there, we're asking them to do a lot. We're entrusting them with a lot of dollars. And so the less distractions and the less processes that they have to do in the cab in the field matters to us. And so we've tried to simplify their life.