Steve Martin

OK, first of all, congrats to you, Stugatz. I'm glad to be here. I thought I was coming on as a Mac Brown weight expert, but I guess we can pivot to book.

Yeah. He's one of those guys who looks like he weighs more than he actually does.

Yeah. He's one of those guys who looks like he weighs more than he actually does.

Some of it's just sort of air. I have that. Yeah. What do you think he weighs, though, if you had to guess? What do you think? 212, somewhere around there. Oh, that's a good guess. That's a good guess. I was going to say 215. I know. Oddly precise. I don't know why, but...

Some of it's just sort of air. I have that. Yeah. What do you think he weighs, though, if you had to guess? What do you think? 212, somewhere around there. Oh, that's a good guess. That's a good guess. I was going to say 215. I know. Oddly precise. I don't know why, but...

Okay, well, that's a great question because they're deliberately strange about it. Nobody really knows. They don't really reveal their methods. They have a long explanation on their website where they say like, you know, they poll well-established, they say well-established vendors as well as emerging ones. We know that they don't count books that are sold at conventions.

Okay, well, that's a great question because they're deliberately strange about it. Nobody really knows. They don't really reveal their methods. They have a long explanation on their website where they say like, you know, they poll well-established, they say well-established vendors as well as emerging ones. We know that they don't count books that are sold at conventions.

So Stugatz, if you're going to the Stugatz convention or whatever and selling books across the table, not going to work.

So Stugatz, if you're going to the Stugatz convention or whatever and selling books across the table, not going to work.

Yeah. No, the problem for you is you've got to sell them in actual bookstores. I think that's the only way the times count. And I think they kind of underweight like Costco and places like that that move a lot of books. Yeah.

Yeah. No, the problem for you is you've got to sell them in actual bookstores. I think that's the only way the times count. And I think they kind of underweight like Costco and places like that that move a lot of books. Yeah.

They order it online. They do measure online sales, but they sort of favor, I think, actual bookstores. Now, I don't know a lot about them. They hide their methods and won't reveal it, so I can't tell you that much insight. You can look at their website and find a bunch of mysterious, opaque language. I don't know. You okay? But I have put together what I think are your top five ways to sell.

They order it online. They do measure online sales, but they sort of favor, I think, actual bookstores. Now, I don't know a lot about them. They hide their methods and won't reveal it, so I can't tell you that much insight. You can look at their website and find a bunch of mysterious, opaque language. I don't know. You okay? But I have put together what I think are your top five ways to sell.

Let's start with the five. We can do some outside looking in if I can come up with something.

Let's start with the five. We can do some outside looking in if I can come up with something.

No, number five. Hey guys, your show. Hey, number five, I would say sell copies in bulk. You need to be selling copies to like the Stugatz Reading Club, the Stugatz fan group. A lot of conservative authors, they're selling like thousands at a time to big groups of people and that moves the needle.

No, number five. Hey guys, your show. Hey, number five, I would say sell copies in bulk. You need to be selling copies to like the Stugatz Reading Club, the Stugatz fan group. A lot of conservative authors, they're selling like thousands at a time to big groups of people and that moves the needle.

I think the Times bestseller was kind of like tries to devalue that, but that's just a way to move a lot of units and if you're not selling in bulk, I don't think you have much of a chance here.

I think the Times bestseller was kind of like tries to devalue that, but that's just a way to move a lot of units and if you're not selling in bulk, I don't think you have much of a chance here.

That's a great question. People have gotten busted doing that, trying to game the New York Times. I wouldn't recommend it. They're not so dumb that they're going to fall for that one.