Steve Martin

That's a great question. People have gotten busted doing that, trying to game the New York Times. I wouldn't recommend it. They're not so dumb that they're going to fall for that one.

Again, they're going to be watching that. It's going to be suspicious. It's going to set off the algo. I would say you've got to move them one at a time. But look, if you have a mass mailing list you can reach out to, a bunch of people buy them all at once, nothing wrong with that. But you yourself, they're all going to the same address. They're going to be on to that. Okay, good.

Again, they're going to be watching that. It's going to be suspicious. It's going to set off the algo. I would say you've got to move them one at a time. But look, if you have a mass mailing list you can reach out to, a bunch of people buy them all at once, nothing wrong with that. But you yourself, they're all going to the same address. They're going to be on to that. Okay, good.

You guys owe him an apology. OK, number four, be about Donald Trump. The last like since 2016, a ton of books have been about Donald Trump, insider accounts of Donald Trump's, how we ended up with Trump, books about sort of like the rise of fascism that scare everybody.

You guys owe him an apology. OK, number four, be about Donald Trump. The last like since 2016, a ton of books have been about Donald Trump, insider accounts of Donald Trump's, how we ended up with Trump, books about sort of like the rise of fascism that scare everybody.

So haven't read your book, Stu Gatz, but I'm hoping that there's a lot about contemporary politics, some insider stuff from Mar-a-Lago. Right now, Melania is on the bestseller list. How are we plugging into that demo?

So haven't read your book, Stu Gatz, but I'm hoping that there's a lot about contemporary politics, some insider stuff from Mar-a-Lago. Right now, Melania is on the bestseller list. How are we plugging into that demo?

Number three. Okay, B for old people. Like, young people are on TikTok. They're not reading books. If this is for kids, I mean, there is a kids bestseller list. You could go that way. Oh, I like that. Stugatz for the kids, illustrated edition. But other than that, you need to be hitting, like, a 55-year-old woman who reads a lot of books in a year.

Number three. Okay, B for old people. Like, young people are on TikTok. They're not reading books. If this is for kids, I mean, there is a kids bestseller list. You could go that way. Oh, I like that. Stugatz for the kids, illustrated edition. But other than that, you need to be hitting, like, a 55-year-old woman who reads a lot of books in a year.

And unfortunately for you, I don't think you're exactly positioned for that. Don't hit a 55-year-old woman, Stugatz.

And unfortunately for you, I don't think you're exactly positioned for that. Don't hit a 55-year-old woman, Stugatz.

Okay, explain why everything's fucked. There's a lot of books on the bestseller list that are about why we're in the predicament we are, like what's going wrong with society. Don't know if you cover that, Stugatz. I don't think this is kind of your channel.

Okay, explain why everything's fucked. There's a lot of books on the bestseller list that are about why we're in the predicament we are, like what's going wrong with society. Don't know if you cover that, Stugatz. I don't think this is kind of your channel.

Sadly, women read a lot more than men. I don't know if that'll sound like a shock to you guys, but women are cranking through books and men read like one book a year. So you're on an uphill battle if your target audience is men.

Sadly, women read a lot more than men. I don't know if that'll sound like a shock to you guys, but women are cranking through books and men read like one book a year. So you're on an uphill battle if your target audience is men.

Well, you got to have a murder in there. Is there a murder in the book? Is it true crime on the nonfiction? Every book on the fiction list has a murder in it. Basically, you're you're in trouble if you don't have a murder.

Well, you got to have a murder in there. Is there a murder in the book? Is it true crime on the nonfiction? Every book on the fiction list has a murder in it. Basically, you're you're in trouble if you don't have a murder.

I mean, you can see what's happened. I pivoted away from being a book writer to TV because there's no money here, man. You're in a tough racket.

I mean, you can see what's happened. I pivoted away from being a book writer to TV because there's no money here, man. You're in a tough racket.

They treated you right?