Steve Martocci

We've kind of changed that in a big way to our tested program.

Yeah.

So we have a new program that just launched last month where the top brands, I mean, like we're talking the thorns and you know, the best brands are doing a

Off the shelf, we're doing like secret shopper testing where we're, instead of during the manufacturing process, which a lot of them are, we are literally anonymously buying the product off the shelf like you would, making sure it sits around and then testing it to see what it would be when it goes into your body.

And that's, it's a brand paid certification program.

They're paying for the certifications.

They're happy to do it.

The traffic numbers we're seeing for the tested products is like, the growth is amazing.

So like, that's another layer.

So like the trust score on its own is a great, and like the brands who work hard, love it.

They're embedding it on their websites.

It's like part of their product pages now because it's working.

But now this tested program, they're going to be able to use our logo on their products.

Really?

And that's like,

None of like NSF and Eurofins, these certifications that are out there on the manufacturing, they don't really have a consumer brand behind them.

Yeah.

So by people know us now.

Right.

So like seeing our logo kind of on these amazing products, it feels really good.