Steve Martocci

Every inactive.

So you go in, we had the trust score that I mentioned earlier.

That's a 29 attribute system that ranks the brand or the product.

And one of those is inactive ingredients.

So things like titanium dioxide would show up and the brands would be like, that's a red.

I don't want that on there.

And they literally reformulated it.

I'm going to like, I'm not going to call them out by name because they did the right thing.

They changed it, you know, like, and that to me, if we can bend the arc in the right direction of the whole industry being better, then like, that's just, that's, that's a win for everyone.

Oh, I think that happens.

No, I think that does happen.

I think there's people, I think it's mostly people who are, you know, putting their name on a white labeled.

Yeah.

Um, you know, there's been some, I think we tested some breweries where, you know, that might've happened, but yeah, I do, I do think that happens.

Yeah.

And I think that the, you know, we're not, one thing that's a big thing is we're not a gotcha company.

We're really not like there's too much right now, even in, in, in my mind, some of the other platforms and stuff that are like making big deals on things that like, yeah, they get a lot of clicks.

They get a lot of downloads.

We, we, we do our creative team report.

We did some of these like kind of reports.