Steve Martocci

So, you know, we guide you, we give you content every day based on like, okay, you're taking creatine.

This is day one.

This is what you should expect.

Like you're in a loading phase.

Like here's what your body's experiencing.

Here's what's going to happen on day two.

And like, we kind of guide you because so many, some of the supplements you're never going to feel, you know, but you're going to be like, now it's time to measure your blood work.

Now it's time to check in on this.

And so like really trying to hold people's hands through the journey.

We have community forums that people are just talking to each other about, you know, this stuff and trying to get different opinions.

The StepIQ feature, which is our AI chatbot, it's the only place where you could actually take action of like add that to my stack.

It's very like action focused AI interaction, not just like chatting, which has been really fun to watch people adopt.

And we added biomarker uploads.

So now you can get analysis based on blood work, which is great.

If it has a supplement facts logo in there, I think protein powders may be the only thing that we go on the other side for, but I don't think we'll do bars and stuff like that.

Okay, so this is great.

So, well, that problem exists also in supplements.

Yeah, of course.

We have gotten titanium dioxide out of, I think, five brands now.

Because we exposed it.