Steve Martocci

or I'm just going to focus the initial release on this core market. And then think about them educating the world about these things like terminology and stuff as you go. So, you know, in every company, it's been a bit different. In Splice's example, I wasn't really the first customer because I am not the kind of hardcore musician.

or I'm just going to focus the initial release on this core market. And then think about them educating the world about these things like terminology and stuff as you go. So, you know, in every company, it's been a bit different. In Splice's example, I wasn't really the first customer because I am not the kind of hardcore musician.

And that was, I had to do a two-hour research session with, you know, a music producer to understand their workflow to validate a hypothesis I had. So, you know, it's a little different every time. But you go with your gut at first and you kind of, you know, even if it's not pretty, it's got to be functional. And then, and then you can kind of, you know, spice it up and adapt from there.

And that was, I had to do a two-hour research session with, you know, a music producer to understand their workflow to validate a hypothesis I had. So, you know, it's a little different every time. But you go with your gut at first and you kind of, you know, even if it's not pretty, it's got to be functional. And then, and then you can kind of, you know, spice it up and adapt from there.

And that was, I had to do a two-hour research session with, you know, a music producer to understand their workflow to validate a hypothesis I had. So, you know, it's a little different every time. But you go with your gut at first and you kind of, you know, even if it's not pretty, it's got to be functional. And then, and then you can kind of, you know, spice it up and adapt from there.

Look, I think one of the principles for me that's really important is I like to build tools that are extremely powerful yet extremely easy. Right. Like there's like there's something that you can do, especially when you're not just trying to recreate something that exists. You're not just trying to make something 10 percent better that existed before you're trying to create a whole new category.

Look, I think one of the principles for me that's really important is I like to build tools that are extremely powerful yet extremely easy. Right. Like there's like there's something that you can do, especially when you're not just trying to recreate something that exists. You're not just trying to make something 10 percent better that existed before you're trying to create a whole new category.

Look, I think one of the principles for me that's really important is I like to build tools that are extremely powerful yet extremely easy. Right. Like there's like there's something that you can do, especially when you're not just trying to recreate something that exists. You're not just trying to make something 10 percent better that existed before you're trying to create a whole new category.

And so, you know, that gives you the kind of opportunity to, you know, kind of build these elegant user experiences that can progressively reveal themselves to the newbie. But then when the, when the hardcore user wants to click in and see, oh, you do that, you do that. Oh, okay. You're there. And then, you know, there's kind of this, this secret sauce, I would say of, of, of towing that line.

And so, you know, that gives you the kind of opportunity to, you know, kind of build these elegant user experiences that can progressively reveal themselves to the newbie. But then when the, when the hardcore user wants to click in and see, oh, you do that, you do that. Oh, okay. You're there. And then, you know, there's kind of this, this secret sauce, I would say of, of, of towing that line.

And so, you know, that gives you the kind of opportunity to, you know, kind of build these elegant user experiences that can progressively reveal themselves to the newbie. But then when the, when the hardcore user wants to click in and see, oh, you do that, you do that. Oh, okay. You're there. And then, you know, there's kind of this, this secret sauce, I would say of, of, of towing that line.

And, and look, I get a lot of sometimes for people being like, well, what's your target market? Like, why are you just focused on, on this group? And I'm like, cause I actually believe I can build stuff that appeals to the entire sector. And that has happened with Splice particularly, you know, we're such a tool for the brand new music creator and half a top 40 music. And that's hard.

And, and look, I get a lot of sometimes for people being like, well, what's your target market? Like, why are you just focused on, on this group? And I'm like, cause I actually believe I can build stuff that appeals to the entire sector. And that has happened with Splice particularly, you know, we're such a tool for the brand new music creator and half a top 40 music. And that's hard.

And, and look, I get a lot of sometimes for people being like, well, what's your target market? Like, why are you just focused on, on this group? And I'm like, cause I actually believe I can build stuff that appeals to the entire sector. And that has happened with Splice particularly, you know, we're such a tool for the brand new music creator and half a top 40 music. And that's hard.

Yeah, look, I think that it's a great question, right? And you see that with, so for Splice, and I actually think for Sepco in a lot of ways, if you appeal to the pros, if you appeal to the most respected people in the industry, you start to realize that the newbies and the people getting used to the space, they want to learn from their heroes, particularly in music.

Yeah, look, I think that it's a great question, right? And you see that with, so for Splice, and I actually think for Sepco in a lot of ways, if you appeal to the pros, if you appeal to the most respected people in the industry, you start to realize that the newbies and the people getting used to the space, they want to learn from their heroes, particularly in music.

Yeah, look, I think that it's a great question, right? And you see that with, so for Splice, and I actually think for Sepco in a lot of ways, if you appeal to the pros, if you appeal to the most respected people in the industry, you start to realize that the newbies and the people getting used to the space, they want to learn from their heroes, particularly in music.

And they're kind of willing to jump over hoops to be like, I want to be like that person. right? It's kind of where like, you know, yes, a lot of people have garage band installed and mess around garage band, but there's, you'll actually see people jumping ahead to tools like logic and Ableton and, and these more complicated systems because they want to learn what their heroes do.

And they're kind of willing to jump over hoops to be like, I want to be like that person. right? It's kind of where like, you know, yes, a lot of people have garage band installed and mess around garage band, but there's, you'll actually see people jumping ahead to tools like logic and Ableton and, and these more complicated systems because they want to learn what their heroes do.

And they're kind of willing to jump over hoops to be like, I want to be like that person. right? It's kind of where like, you know, yes, a lot of people have garage band installed and mess around garage band, but there's, you'll actually see people jumping ahead to tools like logic and Ableton and, and these more complicated systems because they want to learn what their heroes do.