Steve Martocci

Some people are, the supplement space is extremely opinionated and the opinions range from like the hardcore research institutions and doctors to, you know, influencers that are just talking about what they do. So finding a way to help you easily absorb all that, to figure out kind of what is, what path you want to go down to, you know, make your own decisions.

That's how we give you agency over your health. And that's how we kind of empower you. And so, so it's a big piece of figuring out how to kind of expose people to a diverse set of opinions and then easily make them be able to make a choice.

That's how we give you agency over your health. And that's how we kind of empower you. And so, so it's a big piece of figuring out how to kind of expose people to a diverse set of opinions and then easily make them be able to make a choice.

That's how we give you agency over your health. And that's how we kind of empower you. And so, so it's a big piece of figuring out how to kind of expose people to a diverse set of opinions and then easily make them be able to make a choice.

Yeah. And look, that's, that's the goal, right? But then to make an experience easy, you could, if you're like, Hey, I just trust everything this doctor says, you click a button and go. Right. You don't need to, I'm not going to get in the way and make you, you know, do all this research. You can trust, make the experience simple.

Yeah. And look, that's, that's the goal, right? But then to make an experience easy, you could, if you're like, Hey, I just trust everything this doctor says, you click a button and go. Right. You don't need to, I'm not going to get in the way and make you, you know, do all this research. You can trust, make the experience simple.

Yeah. And look, that's, that's the goal, right? But then to make an experience easy, you could, if you're like, Hey, I just trust everything this doctor says, you click a button and go. Right. You don't need to, I'm not going to get in the way and make you, you know, do all this research. You can trust, make the experience simple.

But to know that you don't have to take anyone's just word for it and you can incorporate your own thinking or things that are more specific to your, you know, demographics or, you know, health conditions, that's super interesting. That really unlocks the ability to make you feel like you've got control of your health.

But to know that you don't have to take anyone's just word for it and you can incorporate your own thinking or things that are more specific to your, you know, demographics or, you know, health conditions, that's super interesting. That really unlocks the ability to make you feel like you've got control of your health.

But to know that you don't have to take anyone's just word for it and you can incorporate your own thinking or things that are more specific to your, you know, demographics or, you know, health conditions, that's super interesting. That really unlocks the ability to make you feel like you've got control of your health.

Usually for what I do is in the beginning, I have an initial thought of where I think things are. I have my gut based on my experience and what I want to see exist in the world. And it's pretty important for me to like get that out, that first version out and then start listening to the feedback.

Usually for what I do is in the beginning, I have an initial thought of where I think things are. I have my gut based on my experience and what I want to see exist in the world. And it's pretty important for me to like get that out, that first version out and then start listening to the feedback.

Usually for what I do is in the beginning, I have an initial thought of where I think things are. I have my gut based on my experience and what I want to see exist in the world. And it's pretty important for me to like get that out, that first version out and then start listening to the feedback.

And sometimes that might have a little bit of an overbuild in one area or underserved in another area. But if I don't get that core hypothesis out sometimes, I sit around being like, well, but what about this? And what about that? I never got a chance to explore it this way.

And sometimes that might have a little bit of an overbuild in one area or underserved in another area. But if I don't get that core hypothesis out sometimes, I sit around being like, well, but what about this? And what about that? I never got a chance to explore it this way.

And sometimes that might have a little bit of an overbuild in one area or underserved in another area. But if I don't get that core hypothesis out sometimes, I sit around being like, well, but what about this? And what about that? I never got a chance to explore it this way.

And so for me, I think usually I try to keep it pretty tight, but keep it kind of driven from the gut, maybe some user research. But sometimes also in the beginning, I've gotten some user research that has been set me away from a certain path. Like some of the social features on Supco, we did some initial testing and people weren't that interested in it in the cohort we did.

And so for me, I think usually I try to keep it pretty tight, but keep it kind of driven from the gut, maybe some user research. But sometimes also in the beginning, I've gotten some user research that has been set me away from a certain path. Like some of the social features on Supco, we did some initial testing and people weren't that interested in it in the cohort we did.

And so for me, I think usually I try to keep it pretty tight, but keep it kind of driven from the gut, maybe some user research. But sometimes also in the beginning, I've gotten some user research that has been set me away from a certain path. Like some of the social features on Supco, we did some initial testing and people weren't that interested in it in the cohort we did.

But like now all of a sudden we get a lot of demand and people wanting to see these things. So you have to kind of be careful in some of those early hypotheses. I think it's, I think it's don't overbuild in the beginning, get enough in the market so that you can start listening.