Steve Martocci

As I said, we've got about 200,000 products. There's like 195 already done, and then a big queue of ones that have been submitted to us that we're going through. And that's up from 4,000 products in 1994. That's all there was, right? So it's been a- Wait, 4,000 to 200,000? In 1994, there's 4,000 supplement products on the market, and now there's over 200. That's insane.

And so we've kind of gone in and taken each one of the supplements, taken the supplement facts labels, and kind of taken the data so that you can get an aggregate view of what you're actually putting in your body. So that helps you understand what you're taking. But addition to that, we've gone out and scored the top there's 8,000 brands, which is insane too.

And so we've kind of gone in and taken each one of the supplements, taken the supplement facts labels, and kind of taken the data so that you can get an aggregate view of what you're actually putting in your body. So that helps you understand what you're taking. But addition to that, we've gone out and scored the top there's 8,000 brands, which is insane too.

And so we've kind of gone in and taken each one of the supplements, taken the supplement facts labels, and kind of taken the data so that you can get an aggregate view of what you're actually putting in your body. So that helps you understand what you're taking. But addition to that, we've gone out and scored the top there's 8,000 brands, which is insane too.

If you think about it, we've taken the top 500, which covers, you know, a big percentage of it and kind of expanding down the long tail now, and we've given them a trust score.

If you think about it, we've taken the top 500, which covers, you know, a big percentage of it and kind of expanding down the long tail now, and we've given them a trust score.

If you think about it, we've taken the top 500, which covers, you know, a big percentage of it and kind of expanding down the long tail now, and we've given them a trust score.

And so we basically have gone in and done what you were doing kind of manually and doing all these individual reviews, built a 29 point system that goes in and, you know, checks what certifications, what kind of testing they're doing. and kind of breaks it down and gives them a score. That alone, that feature alone, you can scan any supplement for its barcode.

And so we basically have gone in and done what you were doing kind of manually and doing all these individual reviews, built a 29 point system that goes in and, you know, checks what certifications, what kind of testing they're doing. and kind of breaks it down and gives them a score. That alone, that feature alone, you can scan any supplement for its barcode.

And so we basically have gone in and done what you were doing kind of manually and doing all these individual reviews, built a 29 point system that goes in and, you know, checks what certifications, what kind of testing they're doing. and kind of breaks it down and gives them a score. That alone, that feature alone, you can scan any supplement for its barcode.

You just take the bottle, you put your phone on it. Yeah, you can do it here while we're talking, too. Yeah, it's a pretty cool thing. You don't have to manually enter it. You just scan your code, and it knows the product. You scan it, it pops up right away, and you get the trust score and all the information about the product. It's super fast, it's super easy, and the hit rate is really high.

You just take the bottle, you put your phone on it. Yeah, you can do it here while we're talking, too. Yeah, it's a pretty cool thing. You don't have to manually enter it. You just scan your code, and it knows the product. You scan it, it pops up right away, and you get the trust score and all the information about the product. It's super fast, it's super easy, and the hit rate is really high.

You just take the bottle, you put your phone on it. Yeah, you can do it here while we're talking, too. Yeah, it's a pretty cool thing. You don't have to manually enter it. You just scan your code, and it knows the product. You scan it, it pops up right away, and you get the trust score and all the information about the product. It's super fast, it's super easy, and the hit rate is really high.

And if we don't have something, you immediately can submit it. AI scan the label and it'll put it in the system. And the queue is insane. Like the long tail here, there are 20,000 products in the system that only one person is taking. There's a long tail here that is absolutely insane. And that's- And there's unique products that are kind of not commonly taken. Yeah, like one person's taking it.

And if we don't have something, you immediately can submit it. AI scan the label and it'll put it in the system. And the queue is insane. Like the long tail here, there are 20,000 products in the system that only one person is taking. There's a long tail here that is absolutely insane. And that's- And there's unique products that are kind of not commonly taken. Yeah, like one person's taking it.

And if we don't have something, you immediately can submit it. AI scan the label and it'll put it in the system. And the queue is insane. Like the long tail here, there are 20,000 products in the system that only one person is taking. There's a long tail here that is absolutely insane. And that's- And there's unique products that are kind of not commonly taken. Yeah, like one person's taking it.

I don't know how they found it. I don't know if that's a trusted brand. And you've seen an explosion on Amazon of these kind of brands that are just quickly coming to market because there's no real thing stopping you from bringing a supplement to market. There's a big difference in the FDA around the federal code between pharmaceuticals and supplements.

I don't know how they found it. I don't know if that's a trusted brand. And you've seen an explosion on Amazon of these kind of brands that are just quickly coming to market because there's no real thing stopping you from bringing a supplement to market. There's a big difference in the FDA around the federal code between pharmaceuticals and supplements.

I don't know how they found it. I don't know if that's a trusted brand. And you've seen an explosion on Amazon of these kind of brands that are just quickly coming to market because there's no real thing stopping you from bringing a supplement to market. There's a big difference in the FDA around the federal code between pharmaceuticals and supplements.

Supplements are covered under federal code 21 CFR 111. And that's basically that for pharmaceuticals, there's a whole process that they have to get pre-approved following CGMP standards and all these different things. That's good manufacturing standards. Yeah, current good manufacturing process. With supplements, it's not something that gets done up front.