Steve Martocci

Right.

I mean, this is what I'm so excited about, about us working together. I remember when I showed you the platform initially and it was like, whoa, I've wanted this for 30 years. But like, I'm a tech guy, right? Like I love to build, the initial version of this is built out of the product that I really wish I had. And for stack sharing and creating all that.

I mean, this is what I'm so excited about, about us working together. I remember when I showed you the platform initially and it was like, whoa, I've wanted this for 30 years. But like, I'm a tech guy, right? Like I love to build, the initial version of this is built out of the product that I really wish I had. And for stack sharing and creating all that.

I mean, this is what I'm so excited about, about us working together. I remember when I showed you the platform initially and it was like, whoa, I've wanted this for 30 years. But like, I'm a tech guy, right? Like I love to build, the initial version of this is built out of the product that I really wish I had. And for stack sharing and creating all that.

And then my co-founder, Nick, came up with the trust score rating. And the other thing we have is this sub score rating, which is take everything that's in your stack, grade it against the brand qualities, price, does it hit your demographics? Are you aligned with your health goals? And kind of give people an easy score to iterate on, right? So these are some of the core functionality you have, but

And then my co-founder, Nick, came up with the trust score rating. And the other thing we have is this sub score rating, which is take everything that's in your stack, grade it against the brand qualities, price, does it hit your demographics? Are you aligned with your health goals? And kind of give people an easy score to iterate on, right? So these are some of the core functionality you have, but

And then my co-founder, Nick, came up with the trust score rating. And the other thing we have is this sub score rating, which is take everything that's in your stack, grade it against the brand qualities, price, does it hit your demographics? Are you aligned with your health goals? And kind of give people an easy score to iterate on, right? So these are some of the core functionality you have, but

getting into the mind of the people in the clinical world and what they need and how to kind of interface with them where this really focus more on the self-directed health journey. But it seems like there's just so much with your guidance that we're able to kind of tap into the mentality of the doctors and how patients can kind of interact and show them

getting into the mind of the people in the clinical world and what they need and how to kind of interface with them where this really focus more on the self-directed health journey. But it seems like there's just so much with your guidance that we're able to kind of tap into the mentality of the doctors and how patients can kind of interact and show them

getting into the mind of the people in the clinical world and what they need and how to kind of interface with them where this really focus more on the self-directed health journey. But it seems like there's just so much with your guidance that we're able to kind of tap into the mentality of the doctors and how patients can kind of interact and show them

their actual, you know, supplement list right now. Like you can actually share it with your doctor, which you go to those intake forms and it's just like, Oh my God, I don't know. How do you even fill them out? Yeah, I know. They get so mad at me when I try to not fill them out, you know?

their actual, you know, supplement list right now. Like you can actually share it with your doctor, which you go to those intake forms and it's just like, Oh my God, I don't know. How do you even fill them out? Yeah, I know. They get so mad at me when I try to not fill them out, you know?

their actual, you know, supplement list right now. Like you can actually share it with your doctor, which you go to those intake forms and it's just like, Oh my God, I don't know. How do you even fill them out? Yeah, I know. They get so mad at me when I try to not fill them out, you know?

Right. And so now it can be a link to us and you can actually analyze it and we'll see what doctors really want to, want to take the time to kind of take action on it. But we're going to navigate.

Right. And so now it can be a link to us and you can actually analyze it and we'll see what doctors really want to, want to take the time to kind of take action on it. But we're going to navigate.

Right. And so now it can be a link to us and you can actually analyze it and we'll see what doctors really want to, want to take the time to kind of take action on it. But we're going to navigate.

I think the money side, though, is a big one. So one of the things that we really want to do over time is drive down the cost of supplements. There's a big problem in the industry is that they're really not designed. In my mind, when you think about taking a supplement, especially some of these core ones, you should be thinking about your customer's lifetime value in years or decades.

I think the money side, though, is a big one. So one of the things that we really want to do over time is drive down the cost of supplements. There's a big problem in the industry is that they're really not designed. In my mind, when you think about taking a supplement, especially some of these core ones, you should be thinking about your customer's lifetime value in years or decades.

I think the money side, though, is a big one. So one of the things that we really want to do over time is drive down the cost of supplements. There's a big problem in the industry is that they're really not designed. In my mind, when you think about taking a supplement, especially some of these core ones, you should be thinking about your customer's lifetime value in years or decades.

But so many, because of that 30 to 50% of people not finishing the supplement, not reordering, the way the margin structures are and how much they're costing to acquire customers keeps the price really high for people who are on stuff for a long time. I remember I was on year five of taking Elysium and I was like, guys, I sent customer support an email.