Steve Martocci

And which are they expensive too?

And so we kind of just realized that there was this huge consumer education problem

And that, uh, you know, Subco was born really with the stack sharing, but then turning into like, how do we make sense of supplements for everyone?

And it started to become like a real consumer trust layer for the industry, which has been very cool.

So that's my background.

It's the origin.

And, you know, I'm here to talk about Supco and so much more.

I mean, look, I'm really, there's so much good happening in, you know, the positive change in consumer health, but it's really a loudest voiced wins kind of mentality and like a lot of voices and making sense of that is just, I don't even know how you do it.

And like, also like, I don't always feel like people are speaking to me.

Like, you know, you look at some people's routines and they're like,

They're like, oh, you got to wake up and do your morning gratitude journaling.

Then you got to do your meditation.

Then you got to get in this workout.

Then you get this.

It's like by the time they list all the things they've done in a day, like you're not speaking anymore.

I have 90 minutes, you know, four days a week, five days a week max.

You know, I got a two year old, you know, like, so like, I also feel like the bio maxing kind of vibe that's going on right now versus just like really digestible information that can work for people.

There's a big gap because I think the voices that, that break out on social media and, you know, in the, just the current landscape of today are these loud, big kind of like

really they're they're really kind of extreme in a lot of ways yeah um so like our app you know our average user is is a 55 year old woman well i found out we just like looked at the demographics and like that's who we're we speak to a very wide demo but like yeah the highest concentrations in that and like what how do people resonate with their health in a way that just doesn't feel like they're being sold something that doesn't feel like they're being hyped

around something.