Steve Martocci

And so, you know, self-co, you know, we start by really just, there's so much about products that, and brands that the good brands spend a lot of time trying to do things right.

You know, you're the body bio founder on here and, uh,

You know, they work so hard at trust and no one surfaces even that information well.

And so we've tried to create an experience in our app and the website that kind of like guides people through each step of the process to help them figure out who they can trust, build a routine that they can stick to also and keep optimizing it and speak to them in a very, I'm not going to say boring because it's actually pretty engaging content, but not in a loud way.

Yeah.

You know, and I take a lot of pride in that.

Like we track now.

So one of the great features in SEPCO, scan any product, you know, bottle, the label, all that stuff, you can find it.

We track 290,000, I think, or 280,000 products on the platform.

And like, there are quarters where it grows by like 40,000, you know, like there's just so much coming to market.

And so like, how do you make sense of that?

Right.

And so, you know, you've seen it with some of the testing we've done, you know, Sean was talking about it too.

Like, you know, Amazon is just full and the world is just getting full of these, like, how do I bring these things to market fast?

No care of quality, but put the right marketing on it so that I make a buck, you know?

And I think, look, healthcare and capitalism are a tough one, you know, like your health and capitalism.

It's just like, how do you find the right mix?

And it's really hard.

Yeah, it's really hard.

Doesn't sound right.