Steve Martocci

And if we don't have something, you immediately can submit it. AI scan the label and it'll put it in the system. And the queue is insane. Like the long tail here, there are 20,000 products in the system that only one person is taking. There's a long tail here that is absolutely insane. And that's- And there's unique products that are kind of not commonly taken. Yeah, like one person's taking it.

And if we don't have something, you immediately can submit it. AI scan the label and it'll put it in the system. And the queue is insane. Like the long tail here, there are 20,000 products in the system that only one person is taking. There's a long tail here that is absolutely insane. And that's- And there's unique products that are kind of not commonly taken. Yeah, like one person's taking it.

And if we don't have something, you immediately can submit it. AI scan the label and it'll put it in the system. And the queue is insane. Like the long tail here, there are 20,000 products in the system that only one person is taking. There's a long tail here that is absolutely insane. And that's- And there's unique products that are kind of not commonly taken. Yeah, like one person's taking it.

I don't know how they found it. I don't know if that's a trusted brand. And you've seen an explosion on Amazon of these kind of brands that are just quickly coming to market because there's no real thing stopping you from bringing a supplement to market. There's a big difference in the FDA around the federal code between pharmaceuticals and supplements.

I don't know how they found it. I don't know if that's a trusted brand. And you've seen an explosion on Amazon of these kind of brands that are just quickly coming to market because there's no real thing stopping you from bringing a supplement to market. There's a big difference in the FDA around the federal code between pharmaceuticals and supplements.

I don't know how they found it. I don't know if that's a trusted brand. And you've seen an explosion on Amazon of these kind of brands that are just quickly coming to market because there's no real thing stopping you from bringing a supplement to market. There's a big difference in the FDA around the federal code between pharmaceuticals and supplements.

Supplements are covered under federal code 21 CFR 111. And that's basically that for pharmaceuticals, there's a whole process that they have to get pre-approved following CGMP standards and all these different things. That's good manufacturing standards. Yeah, current good manufacturing process. With supplements, it's not something that gets done up front.

Supplements are covered under federal code 21 CFR 111. And that's basically that for pharmaceuticals, there's a whole process that they have to get pre-approved following CGMP standards and all these different things. That's good manufacturing standards. Yeah, current good manufacturing process. With supplements, it's not something that gets done up front.

Supplements are covered under federal code 21 CFR 111. And that's basically that for pharmaceuticals, there's a whole process that they have to get pre-approved following CGMP standards and all these different things. That's good manufacturing standards. Yeah, current good manufacturing process. With supplements, it's not something that gets done up front.

You can be held to this standard retroactively, like if something comes up, but it's kind of up to you to just say you're doing this. You can get, retroactively, someone can say they're having a negative experience, report it with the FDA, they can come after you for not following the practice, but no one's checking up front.

You can be held to this standard retroactively, like if something comes up, but it's kind of up to you to just say you're doing this. You can get, retroactively, someone can say they're having a negative experience, report it with the FDA, they can come after you for not following the practice, but no one's checking up front.

You can be held to this standard retroactively, like if something comes up, but it's kind of up to you to just say you're doing this. You can get, retroactively, someone can say they're having a negative experience, report it with the FDA, they can come after you for not following the practice, but no one's checking up front.

Right, and those latent things you're talking about, the ones that might be heavy metal exposure that take a long time to ever show up or you don't know the source of it, There's no guideline there.

Right, and those latent things you're talking about, the ones that might be heavy metal exposure that take a long time to ever show up or you don't know the source of it, There's no guideline there.

Right, and those latent things you're talking about, the ones that might be heavy metal exposure that take a long time to ever show up or you don't know the source of it, There's no guideline there.

And when they actually tested it, it was full of heavy metals. And even if you follow CGMP, you're supposed to occasionally test your lots. I think it's like once a year. And then even then, they don't provide the guidance on heavy metals. It's kind of up to you to be like, well, for this type of product, what should the...

And when they actually tested it, it was full of heavy metals. And even if you follow CGMP, you're supposed to occasionally test your lots. I think it's like once a year. And then even then, they don't provide the guidance on heavy metals. It's kind of up to you to be like, well, for this type of product, what should the...

And when they actually tested it, it was full of heavy metals. And even if you follow CGMP, you're supposed to occasionally test your lots. I think it's like once a year. And then even then, they don't provide the guidance on heavy metals. It's kind of up to you to be like, well, for this type of product, what should the...

Prop 65 helps a little bit in terms of making sure you don't have to put the label on there if you exceed those numbers. But it's a pretty wild west, to be perfectly honest. And there are systems now that can say, come up with an idea and a brand and get a supplement and market in weeks. So that's why you're seeing the explosion.

Prop 65 helps a little bit in terms of making sure you don't have to put the label on there if you exceed those numbers. But it's a pretty wild west, to be perfectly honest. And there are systems now that can say, come up with an idea and a brand and get a supplement and market in weeks. So that's why you're seeing the explosion.