Steve Martocci

You know, but like at the same time, you know, there are been such massive advances in pharma because dollars got spent on research and, you know, they could plan out decades ahead.

But for the ability right now, you know, especially, and I think it's gonna get worse actually with AI making it easier and easier to launch a business.

you know, we, we, we've tested a bunch of products and, you know, some of these top ones on Amazon, like Sean talked about our, our creatine report, creatine gummies, you know, four of the top six creatine gummies came back with zero to micro amounts of creatine in them.

And Amazon just kind of pushes top sellers because they're just in like a marketing funnel.

So the, the, the kind of unfettered federated access or unprotected access to like the

Similar, we were talking about influencers with loudest voice wins, like the marketing dollars win too.

And so like, that's kind of where having just like a place to go that, you know, that that's not happening.

And look, it is hard.

People, people accuse us all day long of like being in bed with supplement companies.

They think we make even, even the affiliate, we turned off, we had for a little while affiliate revenue on,

Um, just to like, uh, see, you know, if we were, because we were driving sales, um, we turned it off because we were like, no, no, no, no, no.

Like we can't, we can't have our skin in this game and, uh, consumers need to trust us.

Cause there's not a place to do that anywhere.

And so like, I don't think it's gonna get better.

It had to be honest.

In fact, I think it's gonna get worse in the peptide space.

Like, you know, like now the amount of people I see entering the space

is, like, as soon as the regulations change, the amount of spend and the amount of dollars and the amount of marketing dollars and then the same, here's the celebrity one, here's the, like, it's the same shit because people care about their health.

People will spend on this.

And so you really, we really just want to strike the right balance of capitalism and health and, you know, empowerment.