Steve Martocci

Prop 65 helps a little bit in terms of making sure you don't have to put the label on there if you exceed those numbers. But it's a pretty wild west, to be perfectly honest. And there are systems now that can say, come up with an idea and a brand and get a supplement and market in weeks. So that's why you're seeing the explosion.

So we've gone in and we've taken 29 different points and we've built a scoring system. This is your trust score. This is our trust score. So basically you're taking 29 different attributes, whether it's toxic. Lot testing, CGMP. The biggest one that makes a difference is whether or not you're getting a third party to certify your CGMP practices. That's kind of like the fundamental.

So we've gone in and we've taken 29 different points and we've built a scoring system. This is your trust score. This is our trust score. So basically you're taking 29 different attributes, whether it's toxic. Lot testing, CGMP. The biggest one that makes a difference is whether or not you're getting a third party to certify your CGMP practices. That's kind of like the fundamental.

So we've gone in and we've taken 29 different points and we've built a scoring system. This is your trust score. This is our trust score. So basically you're taking 29 different attributes, whether it's toxic. Lot testing, CGMP. The biggest one that makes a difference is whether or not you're getting a third party to certify your CGMP practices. That's kind of like the fundamental.

So instead of you just saying, yeah, I'm good. I'm going to self-certify that I'm following these practices. There's NSF and UL, these two big firms that will come in and do what you are doing, go tour the facilities, make sure you're actually following, give you a certification. That's like a fundamental big one. And there's a surprising number of brands that don't follow it.

So instead of you just saying, yeah, I'm good. I'm going to self-certify that I'm following these practices. There's NSF and UL, these two big firms that will come in and do what you are doing, go tour the facilities, make sure you're actually following, give you a certification. That's like a fundamental big one. And there's a surprising number of brands that don't follow it.

So instead of you just saying, yeah, I'm good. I'm going to self-certify that I'm following these practices. There's NSF and UL, these two big firms that will come in and do what you are doing, go tour the facilities, make sure you're actually following, give you a certification. That's like a fundamental big one. And there's a surprising number of brands that don't follow it.

And that means that the manufacturing plant is clean. Oh, yeah. The way they get sourced the ingredients. They're testing each lot. And there's a lot to that to figure it out.

And that means that the manufacturing plant is clean. Oh, yeah. The way they get sourced the ingredients. They're testing each lot. And there's a lot to that to figure it out.

And that means that the manufacturing plant is clean. Oh, yeah. The way they get sourced the ingredients. They're testing each lot. And there's a lot to that to figure it out.

Metagenics, who you brought up, is our 10 out of 10 label. They're our highest scoring brand on the platform. They do one thing that is rare, but we really, we give some points to it, is they make every batch test COA publicly available. So you can look at your bottle, look at the lot number, go online, pull it up, and see the results from the test. That's like a gold standard for us.

Metagenics, who you brought up, is our 10 out of 10 label. They're our highest scoring brand on the platform. They do one thing that is rare, but we really, we give some points to it, is they make every batch test COA publicly available. So you can look at your bottle, look at the lot number, go online, pull it up, and see the results from the test. That's like a gold standard for us.

Metagenics, who you brought up, is our 10 out of 10 label. They're our highest scoring brand on the platform. They do one thing that is rare, but we really, we give some points to it, is they make every batch test COA publicly available. So you can look at your bottle, look at the lot number, go online, pull it up, and see the results from the test. That's like a gold standard for us.

Pure ranks very highly and there's, but then there's a big spectrum, you know?

Pure ranks very highly and there's, but then there's a big spectrum, you know?

Pure ranks very highly and there's, but then there's a big spectrum, you know?

Yeah, that was a super interesting thing about that Centrum pill in particular is that the Centrum brand ranking is pretty high, but we just started exposing the excipients, the inactive ingredients. Yeah. And it had titanium dioxide, red 40, red five, like these things that I'm sorry, yellow five, these things that are, that are not good.

Yeah, that was a super interesting thing about that Centrum pill in particular is that the Centrum brand ranking is pretty high, but we just started exposing the excipients, the inactive ingredients. Yeah. And it had titanium dioxide, red 40, red five, like these things that I'm sorry, yellow five, these things that are, that are not good.

Yeah, that was a super interesting thing about that Centrum pill in particular is that the Centrum brand ranking is pretty high, but we just started exposing the excipients, the inactive ingredients. Yeah. And it had titanium dioxide, red 40, red five, like these things that I'm sorry, yellow five, these things that are, that are not good.

I mean, titanium dioxide is not, it's banned in Europe, you know, like it causes DNA damage and they don't need to be in your, in your supplements. So that's another thing we just rolled out was not just the manufacturing standards, but now we're going down to the product level and actually going in, we have like a