Steve Martocci

But to know that you don't have to take anyone's just word for it and you can incorporate your own thinking or things that are more specific to your, you know, demographics or, you know, health conditions, that's super interesting. That really unlocks the ability to make you feel like you've got control of your health.

But to know that you don't have to take anyone's just word for it and you can incorporate your own thinking or things that are more specific to your, you know, demographics or, you know, health conditions, that's super interesting. That really unlocks the ability to make you feel like you've got control of your health.

But to know that you don't have to take anyone's just word for it and you can incorporate your own thinking or things that are more specific to your, you know, demographics or, you know, health conditions, that's super interesting. That really unlocks the ability to make you feel like you've got control of your health.

Usually for what I do is in the beginning, I have an initial thought of where I think things are. I have my gut based on my experience and what I want to see exist in the world. And it's pretty important for me to like get that out, that first version out and then start listening to the feedback.

Usually for what I do is in the beginning, I have an initial thought of where I think things are. I have my gut based on my experience and what I want to see exist in the world. And it's pretty important for me to like get that out, that first version out and then start listening to the feedback.

Usually for what I do is in the beginning, I have an initial thought of where I think things are. I have my gut based on my experience and what I want to see exist in the world. And it's pretty important for me to like get that out, that first version out and then start listening to the feedback.

And sometimes that might have a little bit of an overbuild in one area or underserved in another area. But if I don't get that core hypothesis out sometimes, I sit around being like, well, but what about this? And what about that? I never got a chance to explore it this way.

And sometimes that might have a little bit of an overbuild in one area or underserved in another area. But if I don't get that core hypothesis out sometimes, I sit around being like, well, but what about this? And what about that? I never got a chance to explore it this way.

And sometimes that might have a little bit of an overbuild in one area or underserved in another area. But if I don't get that core hypothesis out sometimes, I sit around being like, well, but what about this? And what about that? I never got a chance to explore it this way.

And so for me, I think usually I try to keep it pretty tight, but keep it kind of driven from the gut, maybe some user research. But sometimes also in the beginning, I've gotten some user research that has been set me away from a certain path. Like some of the social features on Supco, we did some initial testing and people weren't that interested in it in the cohort we did.

And so for me, I think usually I try to keep it pretty tight, but keep it kind of driven from the gut, maybe some user research. But sometimes also in the beginning, I've gotten some user research that has been set me away from a certain path. Like some of the social features on Supco, we did some initial testing and people weren't that interested in it in the cohort we did.

And so for me, I think usually I try to keep it pretty tight, but keep it kind of driven from the gut, maybe some user research. But sometimes also in the beginning, I've gotten some user research that has been set me away from a certain path. Like some of the social features on Supco, we did some initial testing and people weren't that interested in it in the cohort we did.

But like now all of a sudden we get a lot of demand and people wanting to see these things. So you have to kind of be careful in some of those early hypotheses. I think it's, I think it's don't overbuild in the beginning, get enough in the market so that you can start listening.

But like now all of a sudden we get a lot of demand and people wanting to see these things. So you have to kind of be careful in some of those early hypotheses. I think it's, I think it's don't overbuild in the beginning, get enough in the market so that you can start listening.

But like now all of a sudden we get a lot of demand and people wanting to see these things. So you have to kind of be careful in some of those early hypotheses. I think it's, I think it's don't overbuild in the beginning, get enough in the market so that you can start listening.

And then I love to just work down the list until someone says like, oh, it's just too expensive or I didn't have enough money this month. But you got through all the other complaints. That was a big splice thing was like, okay, the backlog for, you know, year one after launch was just like, what? what are they saying? And we just work through it.

And then I love to just work down the list until someone says like, oh, it's just too expensive or I didn't have enough money this month. But you got through all the other complaints. That was a big splice thing was like, okay, the backlog for, you know, year one after launch was just like, what? what are they saying? And we just work through it.

And then I love to just work down the list until someone says like, oh, it's just too expensive or I didn't have enough money this month. But you got through all the other complaints. That was a big splice thing was like, okay, the backlog for, you know, year one after launch was just like, what? what are they saying? And we just work through it.

And most of the time, the good news is it's aligning with what we were, what our hypotheses was. Like right now in Supco, a lot of it's around scheduling and people wanting to take things like they're hardcore, right? They're hardcore users who are like, I don't just take something every day. I take something for once a week.

And most of the time, the good news is it's aligning with what we were, what our hypotheses was. Like right now in Supco, a lot of it's around scheduling and people wanting to take things like they're hardcore, right? They're hardcore users who are like, I don't just take something every day. I take something for once a week.