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Steve Martocci

πŸ‘€ Speaker
1431 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Yeah. And like, look, successful organizations I've been at, you know, have done that. I think it was a guilt group. They did rotations through support. You might've even done a week through support, which was nuts. It was a lot. And we did some of that too.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

And then, you know, what was super annoying that would happen in this is, you know, customer support would be dealing with something all the time that wasn't getting prioritized. But then like, I'd go talk to some musician, some famous musician, they'd be like, Well, so-and-so doesn't work. And then you'd be like, guys, we got to fix this.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

And then, you know, what was super annoying that would happen in this is, you know, customer support would be dealing with something all the time that wasn't getting prioritized. But then like, I'd go talk to some musician, some famous musician, they'd be like, Well, so-and-so doesn't work. And then you'd be like, guys, we got to fix this.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

And then, you know, what was super annoying that would happen in this is, you know, customer support would be dealing with something all the time that wasn't getting prioritized. But then like, I'd go talk to some musician, some famous musician, they'd be like, Well, so-and-so doesn't work. And then you'd be like, guys, we got to fix this.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

And they'd be like, I know, like we've been saying this for months, you know? And you're like, oh, crap. So kind of making sure that the- You listen to your CX people just because they're at the front lines. They're getting that feedback. Make sure you have a really easy way to give.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

And they'd be like, I know, like we've been saying this for months, you know? And you're like, oh, crap. So kind of making sure that the- You listen to your CX people just because they're at the front lines. They're getting that feedback. Make sure you have a really easy way to give.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

And they'd be like, I know, like we've been saying this for months, you know? And you're like, oh, crap. So kind of making sure that the- You listen to your CX people just because they're at the front lines. They're getting that feedback. Make sure you have a really easy way to give.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

I think one of the things that AI potentially is taking away too is so many of these issues are getting solved with AI, the actual issues, but where's the feedback coming from? You know, not so much like, oh, I don't know how to do this thing or this is like, but like actually suggestion, like we are getting the most insane suggestions from our user base right now. Insane in a good way.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

I think one of the things that AI potentially is taking away too is so many of these issues are getting solved with AI, the actual issues, but where's the feedback coming from? You know, not so much like, oh, I don't know how to do this thing or this is like, but like actually suggestion, like we are getting the most insane suggestions from our user base right now. Insane in a good way.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

I think one of the things that AI potentially is taking away too is so many of these issues are getting solved with AI, the actual issues, but where's the feedback coming from? You know, not so much like, oh, I don't know how to do this thing or this is like, but like actually suggestion, like we are getting the most insane suggestions from our user base right now. Insane in a good way.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Insane in a like, oh my God, I can't believe you spent the time to write, you know, six paragraphs on, you know, what we need to do around improving your supplement routine. This is amazing. And so like having it, but you know what, that only works because of the big, at the top of our,

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Insane in a like, oh my God, I can't believe you spent the time to write, you know, six paragraphs on, you know, what we need to do around improving your supplement routine. This is amazing. And so like having it, but you know what, that only works because of the big, at the top of our,

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Insane in a like, oh my God, I can't believe you spent the time to write, you know, six paragraphs on, you know, what we need to do around improving your supplement routine. This is amazing. And so like having it, but you know what, that only works because of the big, at the top of our,

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Every page in our app is a feedback button that doesn't ask you a million questions to get it through, just lets you dump it in. People do it. And that's great. And we answer them.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Every page in our app is a feedback button that doesn't ask you a million questions to get it through, just lets you dump it in. People do it. And that's great. And we answer them.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Every page in our app is a feedback button that doesn't ask you a million questions to get it through, just lets you dump it in. People do it. And that's great. And we answer them.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

One of the quick things we would do on that kind of, so we've always done like a weekly town hall, which again, for some people is way too often. But we would do it an hour every Friday. And a section that we used to have in all of them was like, you know, we had splice rules, splice sucks, and then splice, which would be like the highlight support tickets of, of the, of the week. Right.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

One of the quick things we would do on that kind of, so we've always done like a weekly town hall, which again, for some people is way too often. But we would do it an hour every Friday. And a section that we used to have in all of them was like, you know, we had splice rules, splice sucks, and then splice, which would be like the highlight support tickets of, of the, of the week. Right.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

One of the quick things we would do on that kind of, so we've always done like a weekly town hall, which again, for some people is way too often. But we would do it an hour every Friday. And a section that we used to have in all of them was like, you know, we had splice rules, splice sucks, and then splice, which would be like the highlight support tickets of, of the, of the week. Right.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

And like some of them would be, you know, listen to the good stuff too. Cause the good stuff's inspiring. Right. Then you can you can totally miss the good stuff. Right. So there's some of those deep, inspiring stories like share them with your team because you what you really, really want is an inspired team building a great customer experience.