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Steve Martocci

πŸ‘€ Speaker
1431 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

And so, you know, these guys, most of the software wasn't like on SaaS yet. And it didn't really even make sense to necessarily be on SaaS because it was like not getting updates all the time. It wasn't network connected. So we kind of did this rent to own subscription model.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

So I went out and I was like, I need to build a business model that even Reddit can't complain about, which, you know, you want to go figure out if someone likes your product, go see what they're saying about you on Reddit, right?

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

So I went out and I was like, I need to build a business model that even Reddit can't complain about, which, you know, you want to go figure out if someone likes your product, go see what they're saying about you on Reddit, right?

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

So I went out and I was like, I need to build a business model that even Reddit can't complain about, which, you know, you want to go figure out if someone likes your product, go see what they're saying about you on Reddit, right?

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

It's a great goal. Yeah. And so it was like, okay. Low monthly fees that are building up to eventually perpetual ownership. You can stop it at any time. You can pause. You can resume. And then even needed the feature of you could pay it all off if you didn't want to be in the Splice ecosystem anymore. And by doing all those things, we got people to pay for music software.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

It's a great goal. Yeah. And so it was like, okay. Low monthly fees that are building up to eventually perpetual ownership. You can stop it at any time. You can pause. You can resume. And then even needed the feature of you could pay it all off if you didn't want to be in the Splice ecosystem anymore. And by doing all those things, we got people to pay for music software.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

It's a great goal. Yeah. And so it was like, okay. Low monthly fees that are building up to eventually perpetual ownership. You can stop it at any time. You can pause. You can resume. And then even needed the feature of you could pay it all off if you didn't want to be in the Splice ecosystem anymore. And by doing all those things, we got people to pay for music software.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Which was freaking great. And honestly, Reddit didn't really complain about it. They were like, we were the first purchase for a lot of people in this category of software. And look, that was a lot of both. That was a nice mix of the intuition and the user feedback. But I remember convincing our first software provider to be on Rent2Own.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Which was freaking great. And honestly, Reddit didn't really complain about it. They were like, we were the first purchase for a lot of people in this category of software. And look, that was a lot of both. That was a nice mix of the intuition and the user feedback. But I remember convincing our first software provider to be on Rent2Own.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Which was freaking great. And honestly, Reddit didn't really complain about it. They were like, we were the first purchase for a lot of people in this category of software. And look, that was a lot of both. That was a nice mix of the intuition and the user feedback. But I remember convincing our first software provider to be on Rent2Own.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

He was like, yeah, you guys are going to sell like two of these a day max, right? And, you know, that still would have been good for him, but we were selling hundreds, hundreds. And so, again, like, it's got to be that right mix of not being afraid.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

He was like, yeah, you guys are going to sell like two of these a day max, right? And, you know, that still would have been good for him, but we were selling hundreds, hundreds. And so, again, like, it's got to be that right mix of not being afraid.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

He was like, yeah, you guys are going to sell like two of these a day max, right? And, you know, that still would have been good for him, but we were selling hundreds, hundreds. And so, again, like, it's got to be that right mix of not being afraid.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Like, a sweet spot for me, too, is kind of like moving into an industry, you know, some people in tech are just like, oh, I'm just going to disrupt, disrupt, disrupt. And they're like, I'll burn every bridge down along the way. I really like to go in and kind of respect what exists.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Like, a sweet spot for me, too, is kind of like moving into an industry, you know, some people in tech are just like, oh, I'm just going to disrupt, disrupt, disrupt. And they're like, I'll burn every bridge down along the way. I really like to go in and kind of respect what exists.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

Like, a sweet spot for me, too, is kind of like moving into an industry, you know, some people in tech are just like, oh, I'm just going to disrupt, disrupt, disrupt. And they're like, I'll burn every bridge down along the way. I really like to go in and kind of respect what exists.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

You know, the music creators, you know, even at Splice, the way we think about AI, we have a very ethical, you know, perspective on what we're trying to do with AI there. And, you know, what I think we're doing in Supco too, like there's too many people in supplements who are just like trying to burn down every institution and like, you know, medicine is terrible and like all this stuff.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

You know, the music creators, you know, even at Splice, the way we think about AI, we have a very ethical, you know, perspective on what we're trying to do with AI there. And, you know, what I think we're doing in Supco too, like there's too many people in supplements who are just like trying to burn down every institution and like, you know, medicine is terrible and like all this stuff.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

You know, the music creators, you know, even at Splice, the way we think about AI, we have a very ethical, you know, perspective on what we're trying to do with AI there. And, you know, what I think we're doing in Supco too, like there's too many people in supplements who are just like trying to burn down every institution and like, you know, medicine is terrible and like all this stuff.

Experts of Experience
Why Customer Experience is Your Best Competitive Advantage

We're like, no, we're going to figure out how to work with kind of everybody and, you know, let the good, honest players kind of like, you know, thrive in our ecosystem. So, yeah, I feel like that...