Steve Petersheim

Oh, yeah.

Yeah.

Well, this is my retirement plan.

So when I... Don't want to go into too much ancient history, but went through a divorce...

had a lot of financial tumults there, invested in another business, cashed out a 401k, all that kind of stuff.

So this is my last go around.

This one has to work.

And this one is going to be my retirement plan so that I can help my kids.

The past three years have been very lean, been very, very lean, but I knew it was what I wanted to do.

I always knew I wanted to be an entrepreneur.

I tried a couple of things.

None of them ever really worked, which is why, again, when I got into HR and I knew I was going to do something and I said, you know, whatever I do next,

This has to I have to believe in this thing because that's the only way I'm going to make it work.

I knew my personality well enough at this point.

So I'm going to have to work for someone else until I find that thing that I know I'm going to be.

You know, it's going to be me.

It's going to I'm going to be it.

I'm going to be able to sell.

I'm going to live it and breathe it.

And which is why when we implemented these processes and I saw this stuff work.