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Steve Richard

๐Ÿ‘ค Speaker
169 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

We've been looking for a way to clone our top performers forever, but we really didn't know what they did in their sales calls.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

Now we know.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

So when we identify something they do, in the customer's instance of ExecVision, they can tailor the keywords on the keyword display.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

You can search for anything else, Nathan, but just like any other human thing, if it's right in front of their face, they think about it.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

So if they're looking at 15 different keywords that we know are critical or topics that we know are critical for a salesperson to hit on, it's kind of like jazz.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

It's like hitting the notes in jazz.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

Then in all the rest of the conversations, once we teach the salesperson, hey, you got to hit these notes.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

Then after that, you go back and you say,

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

Are they hitting the notes?

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

And it's either yes or no.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

Sometimes you pull calls and you see all those 15 words that are critical.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

They get a zero next to every single one of them.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

Well, what are we talking about here?

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

Because we're not talking about the right stuff.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

We are.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

Yeah.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

So there's a company called Foresight, B-O-R-S-A-G-H-T.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

It's an outsourced appointment setting business.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

Really interesting market in that there's more demand than there is supply.

SaaS Interviews with CEOs, Startups, Founders
EP 532: $1m Raised, $70k MRR to Record Sales Calls and Coach with ExecVision's Steve Richard

So at any given time, all of the different appointment setting vendors out there are raising their prices and they have no trouble because there's more people who need meetings than people who