Steve Saretsky

That's all good.

You know, I didn't know that, but I'm a longstanding Hawks fan dating back to Steve Largent and Jim Zorn.

So it's been pretty great.

Our second Super Bowl.

I do see a Go Habs Go sign in the back there.

I got to have some Leafs thing here somewhere.

So there's plenty of space for people to gloat the other way too, I suppose.

Yeah, well, my candid view would be that there are at least, we could broadly take the film and television production sector in Canada and put them into two buckets.

And there's lots of room at the edges to take issue with this.

But there is one sector that sees a global opportunity from streamers and are like, this is a golden age.

We've got all these large producers that, in the form of streamers,

that are willing to fund great productions and give us global exposure and a global platform.

Let me jump in and compete.

I think I can create something great.

We have another segment, and this is sort of the more long-standing segment, that has always existed primarily on the basis of a regulated sector that mandated cross-industry subsidies, where you've got certain groups, let's say broadcasters, that would help fund the creation.

And the name of the game wasn't necessarily global success, although that would be perfectly nice.

It was simply to make stuff.

And so that regulated space where there's what they would see as a virtuous circle of broadcasters need some of our content because regulations say they need some of our content.

So they will help fund that content.

We will help make it.