Steve Saretsky

But the truth is, we do see examples where people are able to compete globally, of course, sites like The New York Times.

But even in Canada, Village Media is a perfect example of a digital first news outlet that is operating in Canada.

dozens now of communities in Ontario and elsewhere.

And one of their metrics was always, you know, is this a community that has either lost their paper or could help, could support one of these.

And there is still going to be interest in advertising.

We can do it by serving the needs of the community with news that isn't typically available anywhere.

elsewhere and offer an ad space to advertisers who don't have as good a way to reach their communities.

And so they've been hugely successful in doing so.

So, yes, there are ways to be more innovative.

And some of the companies just feel, I think, that it's easier to pressure government to regulate in the space.

Oh, for sure.

For sure.

Huge impact on your, it's your, your right to highlight the impact that it's had on some of the news outlets.

It's been negative, both in terms of the, the obviously the links and the feeding traffic, but it's more than just that.

It had an impact on investment in the space where, you know, would be investors in media took a look at the Canadian market and said, you know, if we're at risk of having two of the most important distribution platforms, not distributing our content,

why is this a jurisdiction that we're going to invest in?

Or even if you were thinking about entering into new markets, um,

Facebook was a primary way to try to enter into a new marketplace.

That's how you began to attract readers.

If you can't attract readers that way, can you enter into, you know, the barriers to entry into new markets becomes all that much greater.