Steven Bartlett

Oh, my God, six months, I wish.

Not that long ago.

Yeah, it would have probably taken about 18 months total end-to-end.

And you've done it in a week.

Yeah.

And so everyone else can do it in a week.

And in fact, if that's anyone's business right now, there's going to be a thousand new ATS systems a day.

One's going to trend on Twitter.

People are going to download that one.

Then they're going to jump ship because a new one emerges and it's better.

It's more agentic or whatever.

And so again, I think, are we seeing software generally become a commodity?

It's interesting because the minute we say that the answer is to do these things that are now easy and free and cheap to do, it's almost like we then don't acknowledge the fact that if everyone's doing it, it's no longer a valuable thing to do.

It's less valuable.

Yeah, as it becomes easier, the other axis is the decline in the value.

So we're saying to people, go be a content creator.

But the very fact that they can without needing a CNN-sized skyscraper production equipment also means everybody can, which means that...

That actually is losing value at the same rate that it's becoming easy, theoretically.

And so what I continually think about from first principles is, what is it that I can bet on that is irreplaceably human, which only I can do and a kid in Mumbai cannot do?

And so when we say software, I go kid in Mumbai.