Steven Bartlett

With that example, how do you know that the business itself and the delivery of that idea actually meets their expectation?

Because I can think of multiple examples where someone clicked on an idea that I had, but actually the delivery of that idea fell short of expectation.

Because sometimes things can sound good when you see the flyer or the poster or the advert, but the reality of the experience is actually not that great.

So let me walk you through the six steps quickly.

So in a world of AI, are there any particular opportunities that you think are new and exciting that anybody listening right now could pursue to make money, whether it's passive income on the side or to leave their current role and pursue entrepreneurship for?

But has AI created any particular interesting opportunities in your view that you think that's a huge arbitrage opportunity?

I was thinking about this the other day because in my company, we're rebuilding our entire ATS ourselves.

So an ATS is basically the system you use when you recruit people.

Everyone's name goes into the ATS.

It's kind of like a search engine.

Yeah, like a database of where candidates who have applied for your company currently are.

And over the last couple of years, I've paid tens of thousands of dollars every year for an ATS for my companies.

And this year I thought, you know what, actually, I reckon we could build an ATS in a couple of weeks ourselves.

And it could be bespoke to us.

So we started that project.

I saw the first version of it yesterday.

We started a week ago.

And the first version of it I saw was like, oh, this is significantly better than what we were using before because it's bespoke.

And this made me think about the opportunity of creating software generally, which is that in a world where it becomes, as you say, like...

cheaper easier faster we're all going to be using more software but we're probably not going to be paying other people for their software especially when it's these kind of tools productivity tools and systems it's purely a tool it's very easy to replicate but if it's a tool that comes with a community if it comes with education and training if it comes with agents that education and training