Steven Bartlett

I think this is the key mistake that a lot of content creators are making, which is because it's easy to make stuff now, it's tempting just to churn stuff out.

Yeah.

Whereas I'm making less content now in a world of AI.

If you look at my LinkedIn, I used to post...

If you go back like three or four years, I was just churning stuff out.

Quotes.

Quote pictures, anything.

Bit of data.

Yeah.

Now I go, well, if everyone can do it, the reason why my LinkedIn you'll see almost every post I post now is a human story about something I've gone through.

You'll see photos of me.

You'll see photos of my family.

And no robot, no AI could ever say that because it hasn't lived that experience.

I think my best performing post this year was actually me proposing to my now fiance.

Of course it was.

Congratulations.

But it's a prime example of something that is irreplaceably human.

Yeah.

Which is getting down on one knee and telling another human being that you love them.

There's no AI that has ever, I mean, listen.