Steven Bartlett

It's never experienced it.

Yeah, exactly.

So, and there's something so human about that.

It's relatable.

From first principles, I ask myself, which type of content am I making is creating the strongest parasocial relationship with the person on the other end?

If I post on my LinkedIn, everything happens for a reason.

How much have I moved the needle on our relationship, my relationship with you?

Probably zero.

If I talk about something more human, some struggles that I'm having from a human perspective, if I'm more honest, authentic and open or vulnerable about...

the experience I'm going through.

Like streamers who sit there for seven hours.

Did I say this last time that I asked a streamer a couple of questions?

And I asked the streamers, like, what do you do?

And he was like, oh, nothing.

I just sit there and stream.

I just sit for seven hours and watch Judge Judy with the audience and we chat.

And this is a prime example of parasocial.

They actually talk to you.

They go, chat.

Let me know if you think X, Y, or Z. Chat.