Steven Bartlett

Drop Ws in the chat.

That's a friend.

That's the closest thing to a friend.

It's the strongest parasocial relationship.

They've built friendships basically with their audience.

So I think in a world of AI where just informational content, which is this thing happened or this is what the gut microbiome is.

is going to become commoditized.

The thing that isn't commoditized is content that creates relationships with audiences.

And then, as you say, then converts that relationship into stronger experiences like IRL events and so on and so forth.

I've got a couple more ideas that I haven't

fully shared with the world yet, but I'm just, I'll wait for the right time about all of this stuff.

I was reading yesterday that the, for the first time, I mean, I was reading a few things.

One of the interesting things I read is that Spotify said their best developers haven't written a line of code since December, thanks to AI, which again is a whole nother conversation.

Maybe we should touch on that.

What are the occupations that you genuinely believe won't exist five years from now as we know them?

People say lawyers are going to be disrupted.

Multiple reports say legacy legal tech and data firms have lost roughly 20% of their value so far in 2026.

There's a phase a lot of companies hit where they're no longer doing the most important thing, which is selling, and they get really bogged down with admin.

And it's often something that creeps up slowly and you don't really notice until it's happened.

Slowly, momentum starts to leak out.