Steven Benson

So it's a monthly service.

It's $18 and $35 or $66 a month.

Average is probably $35 a month.

2012.

Actually, today is January 4th, 2017, and the business was started on January 5th, 2012.

Oh, very cool.

Five.

2012.

Uh, we, uh, we've had a team, uh, from the beginning there were, uh, there, there are three co-founders.

Um, and, uh, and, and so we've, we've all always, uh, I guess we've, we've,

we've always been really close and work together very close, work together around the clock.

And, and, and, and it's been a great ride so far.

Not exactly.

But, but that's, that's one way to do it.

Well, I think, you know, the,

When you're splitting up equity, I guess the key pieces is that everyone gets a fair deal, but also different people have different things that are driving them at the time.

So some people want more money and salary and ability to make money up front, and other people are more comfortable being paid in a more, I guess, equity-heavy way.

um, uh, comp package.

So that's kind of the, the, the trade, the main trade off is are people spending all their time with it?

Um, will they, and then, uh, I guess the, another major thing to consider is, um, is not, not giving people equity, um,