Steven Holloway

And even probably the way we've approached it is like,

I don't really know how to chat about it.

It's like men's mental health is quite a normal conversation now, but not so much gut health.

Confidence gap.

Yeah, but I guess it's when it's not flowing.

I probably would have turned the camera around and not used selfie mode and just used...

Yeah.

That mode.

Right.

What's the message, Shay?

Well, the message is like we talk shit a lot of the time.

But the idea here is to take talking shit and normalize it.

So you'll see these ads around 100% anus beef.

Go to gutcheck.co.nz and take talking about your guts out of the shadows and into the group chat.

Because you never know, by raising some awareness, you might just save one of your mate's lives.

He shared with me, he ran the Hawke's Bay Marathon on the weekend and he said he got to the finish line and then he bumped into Izzy Whitley and Abbas Nazari.

And he was like, he had a conversation with them about being on the podcast.

He's like, I'm in this kind of different new group now where you get to talk about your experience and what happens afterwards, which was really cool.

I've seen on socials like...

three or four people referencing the phrase that he had of like, grab your bag, chuck it over the fence and see what happens.