Steven Pope

No, let's jump right in.

Let's start learning.

Let's start doing the fun stuff that everybody came here for and figure out ways that people can scale and do it more profitably with their ads.

Was this a supplement or was this like a high ticket?

But even if you do the math on that, like, you know, let's say it's a $38 supplement, their margins, let's say, let's just say healthy margins, 50%, 19.

So that means they have to sell on at least, well,

For every click, you have to have two purchases.

But not everyone's going to convert and not everyone's going to come back for lifetime value.

So if your lifetime customer is three purchases or something like that, and you have, let's say, even a 20% conversion rate, which is good, you're in the hole.

Yeah.

So that's exciting.

Cause it used to be, it was literally a hundred percent keywords.

You just hope that the keyword had enough intent to carry you.

So now we can have a mix of keyword and audience.

So going after those right audiences.

So I know some people have, I'm just looking at the questions to see what questions people have asked.

What is like,

What would be the number one audience for most people or is it depend?

Okay.

Got it.