Steven Pope

So it just depends on their product and variety of factors around it.

How much do you recommend for top of search?

I've been aiming to get around 30% of top of search, but costs and sales don't go hand in hand.

So is it really worth going after top of search?

It teased you up perfectly.

Jay says, I tested some last year.

Do you pay top of search?

And then this on top, I found sometimes it worked.

This is another point from Jay.

This is really interesting though.

Cart abandon sounds good.

This would be related to audiences.

Yeah, just the only challenge with cart abandons is it's a very limited audience because they would have had to have been on your listing and clicked add to cart and not purchased.

It says, if you were launching a completely new brand on Amazon today, what type of campaign strategy would you create during the first 90 days to generate visibility, ranking, and initial sales?

Paul Alba says, what is your strategy if the category demands or demand is declining year over year and the cost per click is increasing?

They're going in the wrong direction.

So everybody else is trying to catch the falling knife on the way down.

And you're not performing well on the category terms.

Majority of the sales is coming from the branded terms, but our revenue is declining year over year.

So what should they do in this scenario?