Steven Pope

How long does it take for that to disappear?

Yeah, it's just going to take time.

And that really sucks.

So I'm sorry that that happened to you.

I mean, I guess you could try to fight it a little bit.

I would figure out like, okay, what was the cause of the return?

So sometimes you're going to like have to take a tough pill to swallow and look and see like based on feedback, maybe from this, this return, like, as you can see the return reasons and also look in voice of the customer.

as well as the reviews, are there legitimate things that need to be either addressed in your listing to repel the wrong customer or to clarify to the right customer what this is and what this isn't?

You know, comparison charts, things of that nature or compatibility charts.

You know, if that's the issue or size charts, but like, yeah, I'm sorry.

I wish there was a way we could fix that, but I don't know of a way other than just take time.

I've not seen any guidance where they've said like, okay, based on a 90 day time horizon or whatever, it's just Amazon giveth, Amazon taketh away.

I would see, is there anything within your control to fix to prevent this from happening in the future?

And then wait it out.

I'm sorry.

And some customers would just be like, they might get it.

And the others might probably hurt your conversion rate.

My ACOS on a specific product has been around 120%, but it's been having a lot of organic sales.

What do I need to change to reduce my ACOS?

Well, I'd say start by lowering your bid gradually.