Steven Pope

Like if you're bidding $2, let's say, and you want to get down to 40% ACOS, I wouldn't go down to 65, 70 cents drastically right away.

I would maybe go down like maybe 10%.

So if you're bidding $2, let's just say,

Go down to $1.80.

Just see.

What does that do to your ranking?

What does that do to your mix of organic sales?

Because at a certain point, PPC is also contributing to your organic placements.

And so you don't want to ruin your organic placements.

What are your thoughts on automating your PPC?

Like bid adjustments, negations, inching up and down.

Like with software, we don't here at Mag.

Learn bulk files if you're doing this yourself before you start going down the road of PPC software.

PPC software oftentimes pegs you into whatever the structure of the software is, and that's what's going to do better.

And a lot of times the complaint a lot of people have about, I'm not going to say all software tools, but a lot of them, they ended up spending as much time, if not more, babysitting the tool.

And then the tool ends up spending money, sometimes the way the calculations go.

So it ends up not being worthwhile.

And some people have great experience with software tools, but

I would say it's better to learn bulk files if you're not using bulk files and how you can do them better before working on ways to automate PPC like with software.

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