Steven Pope

You've got the speed of which an item ships to a consumer.

You have the price.

and you have prime versus no prime and then you have selling account metrics so those are kind of the four key areas that affect buy box so in this particular instance we have a seller who is a dollar cheaper than everybody else

So you're changing your legal entity or maybe you're selling the brand.

How do you update that in Seller Central?

And in this video, I'll show you how to do it.

Log into Seller Central and on the top right, you're gonna click on this little gear icon, account info, that'll bring you into this screen right here.

There are two areas that you may wanna check out.

One is the legal entity section and then the other is the tax information.

Now, if you're going to change anything, you're gonna do this in the tax information location.

So in here, you simply click that.

This is going to show you your address and your legal business name.

We're having that blurred out.

And then you can click on update tax information.

This will have you redo your tax interview.

You can select individual or business.

Have you filed your brand registry but the store is not showing up on your Seller Central account?

I'm gonna talk you through how to troubleshoot some common brand registry setup technical issues.

My favorite way to do this is to go over into Seller Central and go grab your merchant token.

Your merchant token is a unique ID that's specific to your seller central account.