Steven Pope

We have seen this already where Amazon is using AI tools to create your bullet points, create titles, things like that, if they don't agree with it.

But it seems like in this scenario of alt text specifically, Amazon isn't even giving you the choice of uploading your own alt text.

They are just backfilling everything you have and replacing it with their AI alt text generation.

So this is not going

try and compete on the platform and i can almost promise that amazon's ai alt text generation is not going to be as robust as creating actual alt text yourself as a seller so what should you as a seller do well right now if you're trying to create new a plus content and you currently have alt text in it i realistically would expect that that's going to get changed over in the coming weeks here

and to keep any historical alt text and A plus content you have for as long as possible.

Secondarily, you should be focusing on areas of crawlable text and FAQs within your A plus content from now on, because that is going to be the one place that you can still have all of your text, both ranking and indexing from.

I think major blow overall to what sellers are used to at this point in time, but nothing that we haven't faced before.

And there will be new tactics coming out here very shortly.

I spent $2.6 million on software a couple years ago trying to build out everything that AI can do in a day now.

I think most agency owners are nervous right now.

They're like, AI sucks.

It's not good enough, which is true.

However, at this very moment, I do think AI is ready officially now.

Yeah.

So I'm Steven Pope.

I own my Amazon guy.

We are a 420 person agency that helps Amazon sellers close to 20 mil in annual revenue.

We are currently working on a pivot towards agentic AI.

We built out a couple other projects we can talk about today and automating as much as we can and excited to see what AI does for us and how to run with an agency.