Chapter 1: What changes has Amazon made to alt text functionality?
amazon just killed alt text for good and if you're somebody who has used it for indexing in the past it's going to be a thing of the past from now on so we just received this specific message from amazon as we were having some issues trying to get our alt text to show up on our brand story and on our a plus content modules and you'll notice that amazon says within this we have an important update regarding alt text functionality in a plus content
Amazon now automatically generates alt text for all images using AI technology, selling partners no longer need to input alt text or keyword images manually. All existing projects, including your brand story, will have alt text backfilled using our new AI alt text generation process.
Chapter 2: How does AI-generated alt text affect keyword indexing?
We have seen this already where Amazon is using AI tools to create your bullet points, create titles, things like that, if they don't agree with it. But it seems like in this scenario of alt text specifically, Amazon isn't even giving you the choice of uploading your own alt text. They are just backfilling everything you have and replacing it with their AI alt text generation.
So this is not going
Chapter 3: What should sellers do in response to the alt text update?
to be a good thing in my opinion for sellers because it ruins a lot of historical indexing we have had alt text for years at this point in time has been utilized on a plus content on brand story for hundreds and hundreds of characters that you can actually index terms for it's one of the things that actually allows you to index for things like spanish terms quite frequently so seeing something like this come through is a bit disheartening in my opinion because it means that we just have one less tool in our belt
try and compete on the platform and i can almost promise that amazon's ai alt text generation is not going to be as robust as creating actual alt text yourself as a seller so what should you as a seller do well right now if you're trying to create new a plus content and you currently have alt text in it i realistically would expect that that's going to get changed over in the coming weeks here
and to keep any historical alt text and A plus content you have for as long as possible. Secondarily, you should be focusing on areas of crawlable text and FAQs within your A plus content from now on, because that is going to be the one place that you can still have all of your text, both ranking and indexing from.
Chapter 4: What strategies can sellers use to adapt to the new Amazon policies?
I think major blow overall to what sellers are used to at this point in time, but nothing that we haven't faced before. And there will be new tactics coming out here very shortly.