Steven Pope

As his social chain profile grew, he pulled in founder and CEO guests.

Breakthrough shift, video, 2020.

Bartlett has explicitly said the true breakthrough moment came in 2020 when he partnered with producer Jack Sylvester, relaunched the show into a dedicated studio with a full video format for YouTube.

But I challenge this notion because, cool, you got a studio, but that's not what made Steven great.

I haven't figured it out yet.

I don't understand, like, okay, yes, he was grinding, but where was the catalyst?

The studio was not the catalyst.

But it does say it gave him a cinematic look, strong set design, highly optimized video clips, improved his discoverability compared with audio only.

Okay, sure.

If you go from audio to video, I get it.

Maybe that's why there's no YouTube stuff.

Maybe because he was audio only before and because I wasn't following them.

I don't know.

Maybe that's what I missed on this.

And if we play his first video, maybe, you know, it's episode 53.

But he's starting out with an update video on the channel, so I don't know.

It doesn't make sense to me.

I haven't pieced it together quite yet.

Still looking into it.

Uh, okay.