Steven Bartlett vs Alex Hormozi: Who Built Their Success Faster?
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What breakout moments defined Steven Bartlett and Alex Hormozi's success?
Two giants, Alex Ramosi and Stephen Bartlett, all were stars on YouTube, as well as media presence and everywhere in business. But where was their breakout moment? Like what made them so famous? You've heard it takes a decade to be an overnight success, but that's exactly what happened in the case of Stephen and Alex. My name is Steven Pope and I'm the founder of My Amazon Guy. And in this video, I'm gonna be looking at some of the channel success behind Alex and Steven to try and find out where it's all started. Let's dive in. So one of the first things I did is I went to both Alex's channel, as well as Steven's, and I sorted by oldest. And the first thing that I noticed that the oldest video on Steven's channel was five years ago in 2021.
But Stephen Bartlett started producing his show in 2017, which leads me to believe that he either started a new channel or deleted his old content. But he is public about restarting his show. And he says that his key to success was when he hired a producer and started a studio. But I find it hard to believe because you can put an idiot in a studio and it's not going to succeed like Stephen did. So I was curious to see if I could find some of his older content to see if there was some secret sauce that he was onto early on.
How did Steven Bartlett's content strategy evolve over time?
I looked at Alex Hermosi's channel as well, but in the case of Alex, he has kept his main channel. He has started a highlights channel about four months ago in addition, which is kind of some replays, if you will. But his oldest video has the shitty YouTube thumbnail where you can't even see everything. It's cropped, right? And he made it in paint, it looks like. 19 days, 500 bucks each in the hood. Sell anywhere, sell to any customer in 2018. Posted seven years ago. And there's not another video on this channel for two years left. So he didn't really have a strategy back then, no content production. And then he starts to get off to the races, and he meets Arnold Schwarzenegger. But the view counts on these, 55,000, 33,000, 13,000, and then a couple of 160K, 140K, but 14,000, 24,000.
These are... Very low counts. And if Alex was never famous, these older videos probably would have been tapped out at more like one or 2000.
What role does guest selection play in expanding audience reach?
They probably only have these high view counts because he became famous. The other thing I would note about Alex is that his persona, his physical appearance shifts over time. And he goes from, you know, buff, but to insanely attractive. If we look at some of his newer thumbnails and maybe he's not your cup of tea, maybe you don't think he's attractive, but alpha male, if you will, you know, very different. refined at the very least, right? Like his beard is very full. His testosterone is higher, whether he takes TRT or not.
How does Alex Hormozi's approach to content differ from Steven Bartlett's?
I mean, the dude obviously takes supplements. You don't get that ripped without supplements, just not natural, but it's interesting to see, you know, if we look now in 2026, how he is doing things. And one of the things I really like about Alex and nobody does this better than than him in 2026. He's the Dan Kennedy of our time. But in here, he takes something like a two-by-two concept. like a four-step process, every business type, e-commerce, service, education, software, right? And each of these has a different line. This video is incredible.
What are the differences in audience engagement between long-form and short-form content?
Mind you, only has a quarter million hits, whereas something like his Tony Robbins interview had 1.3 million. People are really interested in what Tony Robbins has to say about suffering. And both of these videos, I've watched them. They're very good. I've even replayed them, which is why you don't see my red all the way through. I'm a really big Alex Ramosi fan. I've probably watched just as much content from Stephen Bartlett. Stephen's content is more long form. So if I had to guess, I've probably watched about 100 hours of content on both of these dudes in one shape or another. Stephen has a very different approach. Right. I would say politically, Stephen claims he's a middle of the road moderate, but he's definitely on the left side of the spectrum.
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Chapters
8 chapters
1
What breakout moments defined Steven Bartlett and Alex Hormozi's success?
0:00–1:30
2
How did Steven Bartlett's content strategy evolve over time?
1:30–2:41
3
What role does guest selection play in expanding audience reach?
2:41–3:25
4
How does Alex Hormozi's approach to content differ from Steven Bartlett's?
3:25–4:08
5
What are the differences in audience engagement between long-form and short-form content?
4:08–5:17
6
How did the pandemic impact YouTube growth for creators?
5:17–6:27
7
What strategies can creators use to pressure-test their content effectiveness?
6:27–7:52
8
How can understanding personality traits influence content creation success?
7:52–28:40
Speakers
2 identifiedMore from My Amazon Guy
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