Steven Pope

People tend to think that sponsored brand campaigns are not a fact.

They think that, oh, sponsored brand is never gonna work for me.

We've tried it in the past.

It just blew through a bunch of money, didn't do anything.

And the answer there nine times out of 10 is that either one, your targeting is incorrect or two, you are having issues with your actual copy and how you are showing off the ad.

So if you have, for instance, the assets, if you're doing a video or potentially you're just doing to a brand store, each of those are going to interact with the overall Amazon customer base in a different way.

So I always encourage people to test multiple variations on their sponsor brands for different types of copy and different type of assets.

So try one video, then try a secondary video, try a single image, try three different products, plus your brand logo, try directing to the brand store.

Each of these types of ads are going to cause a different type of reaction with the overall Amazon customer base.

For instance, something like a board game is going to work really, really, really well with a nice, well put together video ad in sponsor.

brands, whereas something like a supplement is going to work really well if it has good brand recognition.

All you need is your actual brand logo and what your call tag is there.

These are the type of things when you're looking at sponsor brands, don't just write them off in 2026, really look at testing what your asset iteration, what your copy is for these sponsor brand campaigns.

Next, we have ignoring inventory management.

this isn't really a advertising thing as much as it is something that i think everybody should know the number one rule the bible so to speak 10 commandments if you will say the first one on amazon is to never run out of stock everyone knows the age-old one at this point in time never run out of stock on amazon but further to that point we don't just want to not run out of stock in amazon we

We also want to tailor our low inventory.

If you are starting to run low on inventory, a lot of people get fearful.

They're like, oh, I'm going to run out of stock.

What do I do?

The answer here is that you don't just pull back on your advertising, right?