Steven Pope

I even actually recently just talked to a brand this week at a conference I was at and

They're not spending anything on Amazon PPC, but they spend roughly six figures per month on meta ads, TikTok ads and Google ads.

And so there's always going to be some form of just advertising or PPC that you have to do to actually elicit growth on the platform.

So that's always going to be our second pillar.

That is what we consider to be our paid pillar.

Now our third pillar is going to be design.

So design is, I think the most impactful thing for buyers on the platform and customers, just because we always like to say pictures are for people and reading is for robots, right?

And so anytime you are ever thinking about how to optimize the product detail page design should be the very first thing that you are looking at.

People do not read your titles.

They don't read your bullet points.

They definitely aren't reading your description.

What they are do is they are going to scroll through your image stack.

They might come down and look at your brand story, your A plus content.

Those are going to be your big impactors, right?

And so design is always going to be how we kind of, at the end of the day, convert on listings.

Now the fourth pillar is,

within here is going to be what we call catalog merchandising.

And I think this one is a little confusing to most people as to what is all encompassing of catalog merchandising.

And so catalog merchandising is all encompassed within this idea of any type of promotion you run, any type of influencer campaign or coupon you run, any form of actual merchandising of your products outside of

This can even be as simple as a strike through price, which many people know about, right?