Steven Pope

But for those that don't know, there is a platform called Smart Scout.

And the owner of that platform, Scott Needham, he does a lot of data.

He digs into data all the time.

I actually just found the post here as well.

But essentially, Scott Needham had pulled enough data to see that he top clicked product

within any Amazon search gets 18.5% of all of the sales.

And so that is why click-through rate in itself- Oh, wow.

Yeah, exactly.

So that's why click-through rate is such a huge, huge mover at the end of the day is because if you can be the top clicked product, you are also going to get the majority of the market share.

And so click-through rate gets to be its own little special category that is all encompassing of the rest of the categories.

So diving in, I think, to each one of the categories, is there a specific one you want to start with, Kevin?

Yeah, absolutely.

So let's let's dig into catalog merchandising and why it's so important.

So I think the best way to actually kind of start that as well, is to talk about something called dynamic pricing.

And so I'll pull something up here on the screen here in a second.

But we have even on our website, entire article that we put together, but we have a guide to what is called dynamic pricing.

But what is dynamic pricing?

So dynamic pricing is basically the practice of once per month or once per

week, even it can be individualistic, right of timeline, but it's essentially where you are doing a very specific price point for shoppers, right, you are trying to get a boost in overall sales volume and revenue.

And this is where the idea of merchandising in general comes into play.