Steven Pope

And so anytime you are ever thinking about how to optimize the product detail page design should be the very first thing that you are looking at.

People do not read your titles.

They don't read your bullet points.

They definitely aren't reading your description.

What they are do is they are going to scroll through your image stack.

They might come down and look at your brand story, your A plus content.

Those are going to be your big impactors, right?

And so design is always going to be how we kind of, at the end of the day, convert on listings.

Now the fourth pillar is,

within here is going to be what we call catalog merchandising.

And I think this one is a little confusing to most people as to what is all encompassing of catalog merchandising.

And so catalog merchandising is all encompassed within this idea of any type of promotion you run, any type of influencer campaign or coupon you run, any form of actual merchandising of your products outside of

This can even be as simple as a strike through price, which many people know about, right?

Everyone knows about the age old strike through, but that is what is encompassing of catalog merchandising.

It's very similar in the sense of the PPC side in being a huge mover.

But at the end of the day, when we're thinking about something like conversion, that's realistically what catalog merchandising is, is just helping boost all of that conversion at the end of the day.

So how does all of that come into the fifth secret pillar there?

Well, the fifth secret pillar, if you guys saw was click-through rate, which you could consider within the third pillar design, but it's not.

Click-through rate is its own individualistic thing.

Most recently, actually, I'll try and find the actual post as well.