Steven Pope

Absolutely.

So, you know, Kevin showed earlier, everyone, the kind of circular design we have there for the full service side of things, right?

And like what all is encompassing within that.

The reality is, is that realistically, you can break all growth pillars on Amazon down to four pillars.

The first one being SEO.

So SEO, everyone knows that is your title.

That is your bullet points.

That is your description, your backend search terms as well.

That is all of your SEO is how you index rank are actually seen on Amazon's platform because the way Amazon's algorithm works is if you are ever actually trying to push something or trying to show up for a certain keyword, you need to have that keyword with inside of your SEO.

So that is always going to be our first pillar.

That is what we would consider our organic side of things.

The second pillar is PPC, the growth engine behind most Amazon brands.

There are very, very few brands in this day and age that can do Amazon without any form of PPC.

I even actually recently just talked to a brand this week at a conference I was at and

They're not spending anything on Amazon PPC, but they spend roughly six figures per month on meta ads, TikTok ads and Google ads.

And so there's always going to be some form of just advertising or PPC that you have to do to actually elicit growth on the platform.

So that's always going to be our second pillar.

That is what we consider to be our paid pillar.

Now our third pillar is going to be design.

So design is, I think the most impactful thing for buyers on the platform and customers, just because we always like to say pictures are for people and reading is for robots, right?