Steven Pope

I come up with the idea, I go buy the domain, and hours later, we have a website spun up.

email system completely done, and then built the back end the next weekend, a couple days later, and enough that people can sign up, use the tool, and we're off to the races.

That's millions of dollars in software dev done in a blink of an eye, really.

So I think that's structurally where we've seen some of the biggest adoptions.

I'll give you one other example.

This is probably the one that will be most interesting to other agency owners, and that is a churn red alert.

So I started taking some free calls for people to give AI advice.

And in return, I wanted to know what their use cases were.

And so one of the strongest use cases that came out of that was the need to have an amber alert for when a client's going to churn.

So you can take a system like Fireflies, which is kind of like AI Gen 1 software, where it can see in isolation, like, hey, if a client uses a keyword,

call a red flag the problem with that gen one software is it can't tie it back to see trends it can't say this call is different than the last 10 calls and that's where we came in and said oh we could we could do that we tie it all together so we tied the entire client's history together in one boat and we record every single client call if you're not recording client calls you're

That's insane.

You need to record everything, record every sales call, every client call.

This is data galore to how to run your company, marketing, especially ops, et cetera.

And then we were able to figure out like with probability indexes, who's going to churn, who needs a touch base from a higher rep in the company and structurally figure that out.

We also ran analysis for how much churn increases under various scenarios, whether it's market scenarios, you know, a transitioning employee issue like a transfer or an employee resignation.

So we have all of that data down pat and we know exactly what happens and we can make educated calls.

So if we know we got an account manager that comes to us and says, hey, I want to X my salary or I'm gone.

Well, now I can see, well, if you leave, I'm going to lose money.

X percent of revenue.