Steven Pope

It is definitely going to hurt you at the end of the day.

So you're likely restocking from the holidays, might end up forgetting the fact that you can no longer send in products and have Amazon label it for you.

And so therefore you're going to be left with inventory sitting at the door and not having anything go on.

So definitely if you are somebody who is sending in that inventory reminder to you that Amazon discontinued that prep service and you are going to have to label everything yourself or pay the consequences.

Unfortunately.

Number two, ignoring the fee squeeze.

This is, I think, a very, very common one.

We saw bid prices and PPC in general get more expensive in 2025 than any year in history.

I think in 2026, we're going to see more of this happen.

The biggest one is the fulfillment increases.

So again, Amazon is in March going to be essentially going through and increasing all of their fulfillment fees.

I did an entire video breakdown, which you can check out either in the description or somewhere around here, you can click on it and go watch that video where I break down every single one of the different fees that Amazon is going to be coming out with for their fulfillment and FBA this year now.

And so that is one of the major things I would go look for.

If you are somebody who is really focused on increasing profitability this year, then that is going to be a key and crucial, crucial area for you to look through.

The third is keyword stuffing, the Cosmo penalty.

So without digging too far into this yet, for those that are uninitiated, Cosmo essentially is this new version of Amazon's algorithm that is focused around AI attributes.

Cosmo is not yet necessarily rolled out to the entire ecosystem, but it is getting tested in certain areas.

And a couple of key things that we're seeing within these tests, first and foremost, is that Cosmo does not like the idea of multiple keywords being stuffed in title, then stuffed in bullets, then stuffed in description.

This is something that for years, if you wanted to index really fast, you would throw on some form of keyword in a bunch of different places.

You would throw it in that place a bunch of different times.