Steven Pope

And I thought I would take some time and go through a few key points in this guide, walk you through exactly how you should be setting up your ads this year and the common pitfalls that you are going to likely experience within your PPC

PPC this year in 2026.

Without further ado, let's dive into it.

If you want to get your own version of this guide, go through the entire thing yourself.

I'll leave a link down this description where you can download your own personal PPC guide for 2026.

So the major aspects of this guide that we have first and foremost is an intro our prelaunch PPC strategy.

This is before you launch a new product 2026.

I'm expecting a lot of people to be focused on expanding their product catalog.

We talk about all sorts of things.

keyword research in the age of Cosmo listing optimizations and different campaign segmentation we also set up this year a month by month planner based on every single major selling holiday that Amazon has we have everything from January where everybody is resetting all the way up to the final Sprint in December so definitely something that I would go in and create your own planner for but this will give you a nice breakdown for exactly what you should be doing

We also go into the PPC campaign framework for 2026, our optimization schedule for 2026, how to monitor your PPC and then advanced tactics.

If you wanna see again, how each one of these different sections works going into this year, I would really, really encourage you to go through, download this guide and look through each one of these sections and enact every single part of this.

We go into super, super detail, and this is one of the most advanced guides that we have released to date.

Big thing I want to talk about today are the 10 common pitfalls to avoid in 2026.

In January, one of the most common pitfalls that I see is the prep disaster.

Basically, people are going to ignore the discontinuation of Amazon's prep services.

This is obviously going to be, I think, much more impactful for sellers who haven't already switched over to manufacturer barcode.

But if you have not, it's a big thing that I've already seen several sellers come through to me, completely forget the fact that

this was a thing.

Amazon released this news months and months ago, and guess what?