Steven Pope

And what I'm always going to encourage people to do here is do what works best for you.

Do I personally believe that software is the best way to go with Amazon ads?

No, I personally prefer a manual approach.

What I will say is anybody that is strictly using Amazon's

ads agent this year to try and optimize their campaigns, I would stay very far away.

Amazon's ads agent is not great.

In my opinion, it's really good for getting just impromptu data and understanding of different campaigns, but it is definitely not at the point where it can just run your campaigns for you, nor can it just optimize all of your campaigns for you.

It does not have the granularity or touch needed to understand relevancy, for instance, within campaigns.

that is one of the major areas that i would always hit on and hone in on anytime you're looking at how to optimize within this year and especially don't forget whenever you're going through and doing this to actually check and do bulk files bulk files are going to be your best friend if you're not using software and you're not using the ad agent you probably already use them but bulk files are so so easy to use and if you're somebody who doesn't know how to use bulk files

I really encourage you to take the time this year and learn them in depth as they are one of the most crucial things you can learn whenever you are doing PPC.

Now, last but not least, we have not using Amazon's seasonal features.

This is, I think, a controversial one, and it will really depend on product category.

One of the major things at the end of the day that many sellers just don't do is they don't know that, for instance, in December, you can use a little holiday banner.

You can use specific seasonal aspects on your listings.

You can use that on your ads.

You can use it on your ad copy, all of that.

It's one of those that Amazon does allow this during certain seasons.

Make sure to look again at that seasonal planner that we put in there, and that will break down which of the seasons and what you can and can't do from a new copy perspective, from an image perspective, what types of assets you can use that Amazon allows during certain seasonalities.

That is the top 10 things that I'm going to be looking at this year for majority of sellers and the common pitfalls that I see every single seller fall into.

This is just something that I also had a fine tooth comb going through, creating this guide as well.