Steven Pope

And so I encourage you, if you are looking for the 2026 de facto guide for PPC, this is going to be it.

So again, that link is gonna be down in the description.

Go check it out, download the guide, follow up with it.

If you have any questions as you're going through it, feel free to comment on this video.

I will answer everything personally as well and be happy to look through every single one.

I hope you all have a very profitable,

and very successful 2026 with your PPC.

It eliminates the previously high value exemption and this again for if you sell a bulky product or a higher cost product, then you did not have to pay and you could charge customers for a return label prior to this.

Now, essentially, the prepaid return label program through buy shipping services, it's going to reduce the refund cycle time from 14 to 7 days, they say.

So this is a really, really big deal.

Obviously, exemptions still apply based on category.

So if you're selling something handmade, certified pre-owned watches, non-physical items, so on and so forth, then you won't have this.

The other aspect is they do say extra large or heavy items.

Additionally, items that are ineligible for prepaid return labels will remain exempt from this requirement.

So the big part there is them saying extra large and heavy items.

If you're a seller who sells a fridge by chance or you sell TVs or anything like that, thankfully you're exempt from this.

You don't have to worry.

But if you are a seller that sells something that's $250 or more or $150 or more, you now are going to have to still pay for that label.

And if you have a product that is just on the verge of being considered extra large or bulky, this might honestly be a better opportunity for you to just up your sizing a little bit.

This is going to be a major thing that what I am currently encouraging sellers do is look at what the actual sizing of your shipping is.