Steven Pope

I think we will probably throw this on a couple of different clients who are asking for it, see what it's like.

But realistically, I don't see this changing the game for direct-to-consumer logistics all that much.

Now that my brand is fully registered, how can I enroll an existing listing with FBA inventory into the transparency program?

Good question.

Good question.

So to enroll in the transparency program, you're going to have to actually sign up for Amazon transparency on the website.

So let me actually pull that up real quick.

you can just do enroll in transparency and you can get your product enrolled in transparency.

This will require you obviously to label every single one of your products with the transparency code.

But if you're wanting that extra little layer of protection, this is definitely something I would encourage.

So there you go.

If I enroll my brand in the transparency program, what should I do with the existing FBA inventory that doesn't have transparency codes?

So you actually get a window of breadth here, I guess is the best way to put it.

where essentially during a certain time period, you don't have to have transparency codes on those products.

So it's not immediate, like you have to relabel everything.

To better protect a listing from potential hijackers, should I enroll in Project Zero or the Transparency Program?

So fun fact with this guy, this guy just launched his product.

He just got brand registry and he wants to do transparency immediately.

I know one.

We have one.