Steven Pope

We have one.

Okay.

The difference between having transparency for them and not having transparency was about $120,000 a month hijacker issue.

And that is the only situation in which I have seen transparency be fantastic.

If you have a hijacker issue that is costing you tens of thousands of dollars per month in lost revenue and sales,

Transparency is great.

Project Zero, from my knowledge, they're one, rolling Project Zero down and whatnot and have been for a while.

Two, isn't something that you necessarily just like enroll in unless you already have a hijacker issue.

So realistically, Bob, brand registry protects you from like 90% of the issues I feel like you're probably thinking you're going to face.

It's a very, very minimalistic thing.

And technically it's project zero is what transparency turned into.

So project zero was initially its own program and they migrated that into transparency, but it's still technically exists is the one thing it's similar in vain to, uh, like Amazon apex, uh, and whatnot.

When I register my brand in Amazon Brand Registry, it does not show verified when I put my trademark number.

Yeah, so you don't get a verified trademark immediately or a verified brand registry.

Also, the question I would have for you is, is your trademark fully verified or is it pending?

Because signing up with the USPTO and signing up for a trademark through the USPTO, you can get a pending trademark and create your brand registry with a pending trademark.

But it takes like nine to 12 months before the USPTO actually approves the trademark.

So that's likely what you're running into here.

So I want to know the new toys policy.

How can we unblock the ASIN?